BBDO Network landed an impressive combined 24 pencils this year during The One Club’s first ever Creative Week NYC. Saatchi & Saatchi was awarded 11, while Leo Burnett and Ogilvy tied with 8 awards this past week.
Widely regarded as the advertising industry’s equivalent to the OscarsĀ®, The One Show honored the year’s finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content. One Show Interactive honored the best in new media advertising with cutting-edge categories like branded applications, New Media Innovation and Online Branded Content. One Show Design recognized the year’s best in print design, environmental design, corporate identity, publication design, and package design.
All three shows present Gold, Silver and Bronze Pencils in what has become a highly coveted award within the advertising industry worldwide.
“The One Show, One Show Design and One Show Interactive rewarded brilliant work from all over the world. These prestigious awards definitely establish the creative credentials of the networks,” said Mary Warlick, CEO of The One Club. “It is exciting to see this on an international scale.”
“This year we saw wins from large networks across all three awards shows,” said Kevin Swanepoel, President of The One Club. “Proving they have the know how to present award-winning creative ideas in both traditional and digital or new media.”
Here are the Top Ten Networks according to total amount of pencils won this year:
TOTAL PENCILS FOR NETWORKS FOR OS, OSI and OSD:
BBDO: 5 Gold, 9 Silver, 10 Bronze; 24 total
Saatchi & Saatchi: 2 Gold, 3 Silver, 6 Bronze; 11 total
Ogilvy: 1 Gold, 4 Silver, 3 Bronze; 8 total
Leo Burnett: 5 Silver, 3 Bronze; 8 total
Wieden+Kennedy: 2 Gold, 4 Silver, 1 Bronze; 7 total
DDB: 1 Gold, 2 Silver, 4 Bronze; 7 total
JWT: 3 Gold, 3 Bronze; 6 total
TBWA: 1 Gold, 3 Silver, 1 Bronze; 5 total
Grey: 1 Gold, 2 Silver, 1 Bronze; 4 total
Y&R: 1 Silver, 1 Bronze; 2 total
Here is the breakdown according to show:
One Show Design
BBDO Network: 2 Gold, 3 Silver, 1 Bronze
BBDO New York ā 2 Silver
BBDO/Proximity Malaysia ā 2 Gold, 1 Bronze
Nolin BBDO ā 1 Silver
DDB: 1 Silver
Naga DDB: 1 Silver
Ogilvy Network: 1 Gold, 1 Silver, 1 Bronze
Ogilvy & Mather Mumbai ā 1 Gold
Ogilvy & Mather New Delhi ā 1 Silver
Ogilvy & Mather Hong Kong ā 1 Bronze
Grey Network: 1 Silver
Grey Dubai ā 1 Silver
Leo Burnett: 2 Silver
Leo Burnett Hong Kong ā 1 Silver
Leo Burnett Mumbai ā 1 Silver
Saatchi: 1 Bronze
Saatchi & Saatchi Sydney ā 1 Bronze
JWT: 1 Gold
JWT Singapore – 1 Gold
Wieden+Kennedy: 1 Gold, 1 Silver
Wieden+Kennedy Tokyo – 1 Gold
Wieden+Kennedy Portland – 1 Silver
The 34th Annual One Show
BBDO Network: 3 Golds, 2 Silver, 6 Bronze
BBDO/Proximity Malaysia – 2 Gold, 1 Silver, 2 Bronze
BBDO New York – 1 Silver, 1 Bronze
AlmapBBDO – 2 Bronze
Colenso BBDO – 1 Bronze
Clemenger BBDO – 1 Gold
DDB Network: 1 Gold, 1 Silver, 4 Bronze
DDB Canada ā 1 Gold
DDB West ā 1 Silver, 1 Bronze
DDB London ā 2 Bronze
DDB Mudra (Mumbai) ā 1 Bronze
Ogilvy: 3 Silvers
Ogilvy New York: 1 Silver
Ogilvy France: 2 Silver
Grey: 1 Gold, 1 Silver, 1 Bronze
Grey Istanbul ā 1 Gold
Grey South Africa ā 1 Silver
Grey New York ā 1 Bronze
Leo Burnett ā 2 Silver, 3 Bronze
Leo Burnett Toronto ā 1 Silver
Leo Burnett Argentina ā 1 Silver
Leo Burnett Bangkok ā 1 Bronze
Leo Burnett London ā 1 Bronze
Leo Burnett Sao Paulo ā 1 Bronze
Saatchi: 2 Gold, 2 Silver, 5 Bronze
Saatchi & Saatchi New York: 2 Gold, 1 Silver, 3 Bronze
Saatchi & Saatchi Singapore: 1 Bronze
Saatchi & Saatchi LA: 1 Silver
Saatchi & Saatchi Sydney: 1 Bronze
TBWA: 1 Gold, 2 Silver, 1 Bronze
TBWAChiatDay New York: 1 Gold
TBWAGermany Berlin: 1 Silver
Creative Juice/Bangkok (TBWA): 1 Silver, 1 Bronze
Y&R: 1 Silver
GPY&R ā 1 Silver
JWT: 2 Bronze
JWT Chile ā 2 Bronze
Wieden+Kennedy: 1 Silver, 1 Bronze
Wieden+Kennedy Portland – 1 Silver
Wieden+Kennedy New York – 1 Bronze
One Show Interactive
BBDO: 4 Silvers, 3 Bronze
Almap BBDO: 2 Bronze
AMV BBDO: 1 Silver
Colenso BBDO: 1 Silver, 1 Bronze
Clemenger BBDO: 2 Silvers
Ogilvy: 2 Bronze
Ogilvy New York: 1 Bronze
Ogilvy Shanghai: 1 Bronze
Leo Burnett: 1 Silver
Leo Burnett India: 1 Silver
Saatchi & Saatchi: 1 Silver
Saatchi & Saatchi Sydney: 1 Silver
TBWA: 1 Silver
TBWA Media Arts Lab: 1 Silver
Y&R: 1 Bronze
GPY&R ā 1 Bronze
JWT: 2 Gold, 1 Bronze
JWT New York: 1 Gold
JWT Beijing: 1 Gold, 1 Bronze
Wieden+Kennedy: 1 Gold, 2 Silver
Wieden+Kennedy/London – 1 Gold
Wieden+Kennedy/Portland: 1 Silver
AKQA/Wieden+Kennedy/London – 1 Silver