It didn’t take long for director Tony Petrossian to make the most of his new home at Rhythm + Hues Commercial Studios. The director’s inaugural project with R+H, which teams Petrossian with Cape Cod Potato Chips and features an all-bird CG version of iconic 80’s group Flock of Seagulls, has been a hit with audiences and the media. n nThe commercial, part of the first Cape Cod campaign to include television and digital media, garnered an impressive 50,000 views on YouTube in its first week. The ad has also been featured in the mainstream media including The New York Times and Forbes along with trade journals like ADWEEK.n nIn the spot, a man sits on a beach and snacks from a bag of chips while pondering what could make the experience even better… until a flock of seagulls answers his question by performing the music hit “I Ran (So Far Away)” as Flock of Seagulls.nnThe concept from GKV advertising in Baltimore was shot in Malibu with CG and post work completed in-house at R+H. It was an ideal first collaboration for Petrossian’s skillful storytelling and the award-winning VFX and animation company.nn”I’m thrilled to be working with a powerhouse like R+H who’s accomplished artists and proprietary technology realized every detail exactly how I wanted it,” said Petrossian. “The only difficulties here were with the seagulls themselves – who wouldn’t exit their trailer without plates of smelly fish. Plus the drummer kept poking holes in the snare…and don’t get me started on their sandpiper groupies.”nnTony Petrossian is a visionary commercial and music video director who has worked with top talent and brands across the globe. His mastery of visual illusions combined with a keen storytelling sense have garnered him clients ranging from Nike, Subway and Sony Ericsson to artists including Ludacris, Rise Against, Slipknot, DMX and Taking Back Sunday. Petrossian’s groundbreaking work has earned numerous awards and nominations. His experience and body of work in the US as well as throughout Asia, Europe and Russia make him an internationally sought-after helmer. nn
Watch the Cape Cod Potato Chips “Seagulls” commercial here.nnCreditsnClient: Cape Cod Potato ChipsnTitle: SeagullsnnAgency: GKVnCreative Group Head: Mark RosicanVP/Associate Creative Director: Dave BrosciousnDirector Of Broadcast/Producer: Kelly GouldnVP/Account Supervisor: Chuck FischernnProduction: Rhythm + Hues Commercial StudiosnDirector: Tony PetrossiannExecutive Producer: Paul BabbnHead of Live Action: Kat DillonnHead of CG/VFX: Lisa WhitenProducer: Jon DerovannCG Producer: Caroline HeywardnDigital Supervisor: Nik TitmarshnArt Director: Clark AndersonnEditor: Steve WellingtonnnMusic: I Ran (So Far Away) by Flock Of SeagullsnnFor more information about Tony Petrossian visit www.TonyPetrossian.com.
