As women clad in bikinis and sun dresses pack their towels and hit the beach, and men call in “sick” with a prescription to be filled at the golf course, the American Academy of Dermatology will release two national spots carrying a common message to those men and women alike. Tom Pastorelle of The Colonie and Houlihan Madison Most have teamed up to produce two spots, one aimed at young women warning them about the dangers of the sun, and one geared towards men over 50 who should be checking their skin for spots.nn
nnBorn begins with piano music and a baby against an all white backdrop. “At what age is the color your skin was meant to be no longer beautiful?” asks a female voice-over. As the voice-over continues, various females, ranging from toddlers to teens, are depicted one at a time, each a bit older than the last and of differing skin tones. The goal is to warn women of the dangers of any form of tanning and to eliminate it from lifestyle choices altogether.nnGolf opens with light-hearted music and four men entering a course for a day of golfing. With the sun shining and producing shadows in every frame, a voice-over observes, “think you’ve found every hazard out here today?” As the men hit every sand trap, pond, parking lot and even a flock of geese, the narration goes on to explain the higher risks of developing some form of skin cancer for men 50 and older. It ends with the tagline, “your best shot is to check for a spot”. nnn nAt the end of each spot a graphic for spotskincancer.org appears encouraging viewers to seek more information there and through the America Academy of Dermatology. Both spots will launch on ‘Melanoma Monday’- the first Monday in May- that is sponsored by the AAD. nnAlthough Pastorelle has collaborated with copywriter Michael Matykiewicz in the past, it was his first time working with Houlihan Madison Most. “I hadn’t had the opportunity to work with Kevin (Houlihan) before so it was nice to be able to build on my relationship with him and his agency,” said Pastorelle. “Right off the bat we were on the same page creatively as far as how we wanted to get the AAD’s message across. We worked very well together. Despite the serious nature of the spots, the process was an enjoyable one.”nnAlthough the spots were just released on Monday, Pastorelle has already seen firsthand results. “I showed the spot to a colleague of mine just to get a fresh pair of eyes on it,” he explained. “This person is both an indoor and outdoor tanner. Let’s just say after watching this he gave up the rest of his tanning sessions.”n nCreditsnTitles: Born, GolfnClient: American Academy of DermatologynProduction: Cartel. Director, Paul Dektor.nAgency: Houlihan Madison Most. Creative Director, Kevin Houlihan. Account Director, Brad Most. ACD/Copywriter, Michael Matykiewicz.nEditorial: The Colonie. Editor, Tom Pastorelle. Assistant Editor, James Helm. VFX/Finish, Tom Dernulc. nColor: NOLO Digital Film. Mike Matusek.nAudio: Chicago Recording Company. Eric Cauwels.nComposer: Rob Pierce.nnThe Colonie, www.thecolonie.comnRepresented by Megan Kirkpatrick at The House of Representatives.
Contact:
Mary Caddy Executive Producer The Colonie 312.255.1234 Contact Mary via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
New York Festivals Advertising Awards 2025 Call for Entry Campaign.
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment
MySHOOT Profiles
Add A Comment