Toil announces today that Michael Frederick will serve as Co-Creative Director to the motion design company, leading their team of designers in future endeavors. Bringing Emmy Award-winning Frederick on board will significantly complement the existing talents at Toil by incorporating his unique vision of visual storytelling. Focusing on advertising clientele, Toil launched in October 2010 as a company dedicated to high-end motion design for all digital platforms. In recent weeks, the shop has expanded both its staff and office; an answer to a growing demand for creative solutions in the digital realm. About Frederick’s new role, he had this to say:
“It’s a privilege to be joining forces with the talented group at Toil at this exciting time in the company’s growth. The studio embodies a strong mission to produce great work for great clients. I’m excited to assist in fostering that creative vision forward in the next chapter of the company’s evolution.”
With his vast experience, Frederick has a proven track record of creative storytelling and solving client’s problems in service to the art of branding. As design director for various studios, he has led teams on award-winning branding and advertising campaigns for clients such as Showtime, ABC, CBS, Fox, ESPN, Disney, and Discovery Channel, among others. In addition, he recently led the network redesign for HBO. Toil creative director Joey Korenman is thrilled about the addition of Frederick, adding:
“We are incredibly excited to have Mike on board. He’s a true artist, and brings a level of design, experience, and professionalism that few people can match. Mike is going to be a big part of the effort to bring Toil to the next level.”
Toil services clients in the New England area and beyond, weaving artistic visuals through a broad range of branded entertainment.
About TOIL
Toil is a motion design company dedicated to partnering with clients to bring unique, artistic visuals to a broad range of branded entertainment. Led by Creative Directors Joey Korenman and Michael Frederick, Toil‘s team hones techniques in the service of concept and design to bring fresh looks tailored to each project. For more information, please contact producer Reaghan Puleo at 617.267.5700. www.toilboston.com
