TNS, a leading market information group, announced today the appointment of David Kieselstein as Chief Executive Officer, TNS North America. David will officially join the company on September 29th and will be responsible for the U.S. and Canada Custom Research businesses. Under David’s leadership, the North America Executive Team will be responsible for delivering research solutions that drive growth for clients’ brands through sector specialization and research excellence.
David started his career with Nabisco Foods in marketing and then spent the next 16 years with Time Warner. David’s most recent roles at Time Warner were as President and Chief Executive of first the Personal Finance Group of magazines, and then the Parenting Group. Prior to that, he led the creation of a large scale, centralized direct marketing group which managed acquisition marketing for all Time Inc. magazine divisions. Most recently, David was General Manager of D&B’s Small Business Credit Division, where he delivered improved operating income and integrated multiple divisions into a unified business.
“This is a time of enormous opportunity in the market research industry due to a shifting economy, rapidly changing technology and the expansion of digital media,” said Pedro Ros, Managing Director of Global Clients and Sectors, TNS. “David’s combination of proven leadership and wide experience in consumer marketing make him an ideal leader to capitalize on changes in the market and reinforce TNS’s position as an industry leader.”
David will be located in TNS’s North America headquarters office in New York.
About TNS
TNS is a global market information and insight group.
Its strategic goal is to be recognized as the global leader in delivering value-added information and insights that help its clients make more effective business decisions.
TNS delivers innovative thinking and excellent service across a network of 80 countries. Working in partnership with clients, TNS provides high-quality information, analysis and insight that improves understanding of consumer behavior.
TNS is the world’s leading provider of customized services, combining sector knowledge with expertise in the areas of Product Development & Innovation, Brand & Communications, Stakeholder Management and Retail & Shopper. TNS is a major supplier of consumer panel, media intelligence and audience measurement services.
TNS is the sixth sense of business™.
