With an award-winning reputation for elevating the visual caliber of music videos, Timber takes a ride in the romantic lane with their latest work, “Señorita,” the new music video by Shawn Mendes & Camila Cabello. The whimsical love story occupies a playful space of hard-to-get while showcasing Shawn and Camila in intimate montages and dynamically stylized backdrops.
Click here to view the new music video: http://www.timber.net/project/15891/senortia-
Señorita Credits: Production Company: Freenjoy Director: Dave Meyers, Directors Rep: Jamie Rabineau @ Lark Creative, Executive Producer/Producer: Nathan Scherrer, Head of Production: Ben Piety, Director of Photography: Scott Cunningham, Production Designer: Tatiana Van Sauter, Camila Stylist: Rob Zangardi, Shawn Stylist: Tiffany Briseno Editorial Company: Rock Paper Scissors Editor: Alyssa Oh, Producer: Adam Parker Postproduction Company: Company 3 Lead Colorist: Stefan Sonnenfeld VFX/Postproduction Company: Timber Creative Directors/Partners: Jonah Hall & Kevin Lau, Executive Producer: Sabrina Elizondo, Head of Production: Melody Alexander, Senior Producer: Emily Avoujageli, Lead Flame Artist: Brian Shneider, Flame Artists: Chris Homel, Miles Kinghorn, Todd Mesher, Flame Assist: Alice Cen, AE Artists: Zach Carnes & Tommy Wooh Music Label: Island Records Video Commissioner: Yolanda Geralds Shawn Mendes Management: Andrew Gertier Camila Cabello Management: Gian Mitchell, Roger Gold
About Timber
Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber’s talented team honed their skills at some of the most respected design and post production companies in the industry, including Superfad, Digital Domain and Mirada. Our goal is to help our clients fully realize all their creative endeavors.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More