Timber’s team of visual effects artists contributed their talents to “The Middle,” which premiered at the 2018 Grammy Awards®. Under a very tight timeline, Timber collaborated closely with Mother in New York for the three-minute, live performance video. The piece captures music artists Maren Morris, Zedd and Grey in their on-stage element alongside dancers dressed in Target’s red-and-white, with a striking LED backdrop and floor flashing throughout.
To view the music video, click here: https://vimeo.com/253328940
Screenwork Credits The Middle
Client: Target
Music Artists: Maren Morris, Zedd, Grey
Agency: Mother/New York
Production Company: RadicalMedia
Director: Dave Meyers
Executive Producer: Jim Bouvet
Producer: Steve Fredriksz
Director of Photography: Scott Cunningham
Production Designer: Phil Messina
VFX/Postproduction Company: Timber
Executive Producer: Sabrina Elizondo
Creative Directors/Partners: Jonah Hall, Kevin Lau
Producers: Jillian Lynes, James Reid
Flame Artists: Todd Mesher, Scott Johnson, Tim Bird, Chris DeCristo, Andymac, Federico Saccone
Additional Artists: Jon Lorenz, Brandon Lester, Jeff Willette
CG: Jon Lorenz, Brack Hightchew
Flame Assistants: Brandon Harden, Brack Hightchew, Erik Rojas
Production Coordinator: Michelle Castillo
Editorial Company: Cartel
Executive Producer: Lauren Bleiweiss
Producers: Meagen Carroll, Greer Bratschie
Editor: Nick Gilberg
Audio Post Company: Lime
Executive Producer: Susie Boyajan
Mixer: Jeff Malen
Postproduction Company: CO3
Senior Colorist: Stefan Sonnenfeld
Choreographer: Hi-Hat
Wardrobe
Stylist Jessica and Kelly (JAK)
About Timber
Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber’s talented team honed their skills at some of the most respected design and postproduction companies in the industry, including Superfad, Digital Domain and Mirada. Our goal is to help our clients fully realize all their creative endeavors. timber.net
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More