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    Timber Contributed Striking Visuals for “The Middle” For Maren Morris, Zedd & Grey In Partnership With Target; Video Premiered at The Grammys

    By HYPEUpdated:No Comments6816 Views
    An image from "The Middle," featuring visual effects by Timber, which premiered during this year's Grammy Awards.
    Santa Monica, CA -- (SPW) --

    Timber’s team of visual effects artists contributed their talents to “The Middle,” which premiered at the 2018 Grammy Awards®. Under a very tight timeline, Timber collaborated closely with Mother in New York for the three-minute, live performance video. The piece captures music artists Maren Morris, Zedd and Grey in their on-stage element alongside dancers dressed in Target’s red-and-white, with a striking LED backdrop and floor flashing throughout.


    To view the music video, click here: https://vimeo.com/253328940

    Screenwork Credits The Middle

    Client: Target

    Music Artists: Maren Morris, Zedd, Grey

    Agency: Mother/New York 

    Production Company: RadicalMedia

    Director: Dave Meyers
    Executive Producer: Jim Bouvet
    Producer: Steve Fredriksz
    Director of Photography: Scott Cunningham
    Production Designer: Phil Messina

    VFX/Postproduction Company: Timber

    Executive Producer: Sabrina Elizondo
    Creative Directors/Partners: Jonah Hall, Kevin Lau
    Producers: Jillian Lynes, James Reid
    Flame Artists: Todd Mesher, Scott Johnson, Tim Bird, Chris DeCristo, Andymac, Federico Saccone
    Additional Artists: Jon Lorenz, Brandon Lester, Jeff Willette
    CG: Jon Lorenz, Brack Hightchew
    Flame Assistants: Brandon Harden, Brack Hightchew, Erik Rojas
    Production Coordinator: Michelle Castillo

    Editorial Company: Cartel

    Executive Producer: Lauren Bleiweiss
    Producers: Meagen Carroll, Greer Bratschie
    Editor: Nick Gilberg

    Audio Post Company: Lime

    Executive Producer: Susie Boyajan
    Mixer: Jeff Malen

    Postproduction Company: CO3

    Senior Colorist: Stefan Sonnenfeld

    Choreographer: Hi-Hat

    Wardrobe 

    Stylist Jessica and Kelly (JAK)

    About Timber
    Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber’s talented team honed their skills at some of the most respected design and postproduction companies in the industry, including Superfad, Digital Domain and Mirada. Our goal is to help our clients fully realize all their creative endeavors. timber.net

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    Colleen O'Mara
    Hype
    310-839-9834
    Contact via email
    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:Creative Director Jonah HallCreative Director Kevin Lauvisual effects studiosTimberTarget



    STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocher® Holiday Ad Starring Actress Jennifer Love Hewitt

    Wednesday, December 18, 2024
    From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.

    ‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram. “I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.” The spot is lit with stunning elegance, bathed in a golden hue that... Read More

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