Director Tim Damon recently took to downtown Los Angeles and the adjacent Convention Center to highlight the Infiniti Q50 Intelligent Key System, which literally puts the driver in the driver’s seat. The short titled, “Connection” can be viewed on social media outlets and on Infiniti USA’s website. The work was done for agency The Designory and Infiniti Global Marketing.

In the short titled, “Connection”, the Infiniti Q50 is revealed parked in an urban garage. “We wanted to show how the Q50’s Intelligent Key personalizes the car to suit its owner, while never leaving your pocket or purse,” says Damon. “We did interiors shots with talent to show how the car itself unlocks the doors, adjusts the driver’s seat, outside mirrors, steering wheel, even settings on your touch screen. The car customizes the environment for each individual driver. The agency gave me a great amount of freedom to show off both the inside and outside of the car.”

Once in the driver’s seat, the Infiniti Q50 is all about top-tier performance. To show off this sheet metal beauty, Damon captures the Q50 navigating the streets of downtown Los Angeles, highlighting every nuance of the Infiniti’s fit, finish and style. Filmotechnic’s latest Russian Crane 6 with new Flight Head 6 was utilized for some dynamic shots of the Infiniti through the metro landscape.

Tim Damon is represented for commercials and digital work through Bandito Brothers in Los Angeles, 310-559-5405 and for still photography through Square Planet Media/Damon Productions. For more information contact contact Kendra Wester at 310-632-4090. For more information on Stage 20 rental, contact John Urso at 310-632-4090.