Thought Equity Motion today announces the introduction of its new Storyline Collection, a content solution produced by advertising agency veterans that speeds the creation of online video advertising. The Collection is a radically different approach to content creation and lowers the most significant barriers to widespread adoption of video-based advertising: high cost and time-consuming production.
Customers can select Storyline Collection content from multiple theme-based storylines including political, medical, small business and real estate to develop campaigns within specific industry verticals. Character-based storylines exist as actors have been cast in multiple themes to allow creative agencies the flexibility to use the same talent in a variety of settings as part of their promotional executions.
Video and social networks are among the fastest growing new advertising formats and according to eMarketer will account for $2.9 billion, or about 10%, of total online advertising dollars projected for 2008. “Large search portals and social networks are building technology that allows any sized business to utilize highly targeted online video campaigns across online platforms,” says Kevin Schaff, founder and CEO of Thought Equity Motion. “However, for mass adoption to happen, advertisers and their agencies require cost-effective ways to create high quality, highly personalized content for these new media commercials. Storyline is the first motion content collection that provides a foundation for video advertising that is professionally produced, unique and cost effective.”
Advertisers want to use video because it is a more compelling way to engage the customer. But creating compelling commercials requires time and thought, and advertisers cannot simply repurpose templates and expect to achieve extraordinary results. Instead, advertisers require scalable content solutions that allow them to do their work faster. By using this new form of content, advertisers now have access to the story elements that allow them to build unique advertisements across any medium without sacrificing production quality.
The Storyline Collection provides flexible scenes that can be combined with traditional stock footage and branding elements to build the entire message. With matching beginnings, transitions and ending shots, advertisers can interchange clips to create compelling new messages and extend their media campaigns. All Storyline Collection motion content is packaged with free matching high resolution photos to allow agencies to build seamlessly integrated campaigns across any media platform including broadcast, broadband and print.
For additional information on the Storyline Collection please visit www.thoughtequity.com/storyline.
About Thought Equity Motion
Thought Equity Motion is a first-of-its kind motion content agency focused on helping creative and production professionals tell their stories. By combining the largest collection of moving images in the world with dedicated research teams that work hand-in-hand with advertising, entertainment and production professionals, Thought Equity Motion has become the premier resource for digital storytellers. The company’s unique approach and sophisticated search capabilities enable clients to quickly and efficiently access the best motion content for their needs. Thought Equity’s capability to digitally master and make searchable thousands of hours of motion content is unmatched in the industry, which is why it has become the exclusive distributor for organizations such as NBC News, HBO, National Geographic, Sony Pictures, and the NCAA. For more information about Thought Equity Motion, visit http://www.thoughtequity.com.
