The principals of award-winning design and production company Thornberg & Forester (T&F) are very proud to announce the debut of the company’s first original series. Company founders Elizabeth Kiehner, Scott Matz and Justin Meredith are extremely grateful for this and many other good fortunes in 2011. Being deeply devoted to essential work-life balance, they and their colleagues are preparing to spend the days ahead among friends and loved ones — and anticipating the year to come, in which T&F will celebrate its fifth anniversary. Before officially wrapping up 2011, here are some details on their latest developments.n nTopping their list, T&F is currently in production on its first original webisodic series, which is for Cooking Channel. "We conceived ‘Produce Guide’ as a way to use our live action, animation and VFX talents to cost-effectively create short, informative programs (each episode is 3 minutes long) that educate viewers about lesser known vegetables," said Justin Meredith, who is leading the project as CD and director. "The first order is for 10 episodes, but if all goes well, we’ll produce 50 more in 2012." "Fresh Produce" debuts soon — please tune into Cooking Channel to check it out!n nAnother pinnacle achievement for T&F this year is having its work for Conservation International appear in Chermayeff & Geismar’s celebrated new book, “Identify.” “For me, this is a huge honor,” explained Scott Matz. “These guys have been together since 1958 — I read about them all through design school, and nothing is cooler than having met them two years ago and formed a close working relationship.”n nOn behalf of Chermayeff & Geismar, partner Sagi Haviv shared his perspective on T&F: “When we need to animate one of our logo designs, we talk first to Thornberg & Forester,” he began. “Their careful, creative work gives our designs texture, lighting — even behavior. This can be essential in helping to convince the leadership of a company or organization to adopt a new logo or when a new identity requires application in broadcasting. Time and again, they have brought our designs to life in professional and innovative ways that have tipped the scales in favor of a design. Thornberg & Forester is our secret weapon.”n nNotably, T&F added many important new talents over the past several months, including creative director Frank Pichel and VFX supervisor and head of 3D, Vi Nguyen. Both additions were reported in top news outlets, as were other big news highlights, such as T&F winning four PromaxBDA awards, and the firm’s successful launch of its own "Holiday Jam" iPhone, iPad and iPod App just last week. n n"Our other major accomplishments for 2011 include creating the Times Square billboards for Berlin Cameron United’s, estimated $10 million, campaign for ING Direct, playing key parts in innovative campaigns for TNT, TBS, REI and Dice.com, our expanding works for nonprofit and environmental causes, and our growing relationships with the world’s brightest creative leaders like Sal Khan, founder of the Khan Academy," added Elizabeth Kiehner. "Also, we learned a ton creating our interactive installation for Fisker. For us, the most exciting work is happening at the intersection of design and technology, so while it was great to produce such amazing original content, we were especially excited to design and fabricate a physical installation driven by an iPad and a custom App."nnnnT&F will celebrate its fifth anniversary in February. For more information on their upcoming events and all the latest news and project information, please visit www.thornbergandforester.com. n nAbout Thornberg & ForesternAt Thornberg & Forester (T&F), we believe that Design is Law(TM). That means that the tenets of smart, stylish design influence everything we do, whether it’s producing live-action or creating visual effects, 2D and 3D animation for ad campaigns, broadcast identity and promotion work or digital media applications. In addition to our production and design capabilities, T&F is also a resource for concept, strategy and creative solutions. Whether working for ad agencies, corporations, media companies or artists, T&F takes a highly collaborative approach and always strives to achieve that perfect balance between effectiveness and elegance. For further information, please visit www.thornbergandforester.com.
Roger Darnell DWA for Thornberg & Forester Contact Roger via email Phone: 1.828.264.8898
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More