The principals of award-winning design and production company Thornberg & Forester (T&F, www.thornbergandforester.com) are proud to announce that many of their 2010 collaborations with leading business luminaries received top honors last week during the annual PromaxBDA Conference. nnPromaxBDA is the global association for marketing, promotion and design professionals in the entertainment industry, and their two day conference presented awards to projects deemed to be among the most outstanding promotion, marketing and design work in the world. nnnnWithin the 2011 North America Design Award competition, T&F and its partners won three Gold Awards, as well as one Bronze. Respectively, the Gold Awards were presented for T&F’s own “Brand Video” submission into the Self Promotion category, its collaboration with advertising agency BBDO for GE’s Advanced Imaging sponsorship of the Vancouver 2010 Winter Olympics in the Long Form category, and the firm’s 2010 GEL Conference graphics package, which won for Best Collaborative Effort. T&F’s original campaign for NBC entitled “Green is Universal” won Bronze in the category for Art Direction and Design, Network/Channel Image Campaigns.nnT&F’s playlist featuring each of the award-winning videos is available here.nnViewers of the novel “Thornberg & Forester Brand Video” are introduced to the company’s “Founder,” Walter P. Thornberg, who colorfully introduces the firm, its guiding principles, and some of the greatest projects delivered since its launch in 2007. On the occasion of the company’s most successful PromaxBDA conference to date, Mr. Thornberg offered these words. nn”First among our pillars of criterion is Respect for Talent,” he began. “By earning yet another prestigious wave of honorary accolades, it’s evident that co-founders Elizabeth Kiehner, Scott Matz and Justin Meredith and their colleagues are considerable talents themselves. Furthermore, their success in attracting remarkable business partners and collaborating to brilliant effect is clearly first rate. We are all exceedingly proud.”nnnnAbout Thornberg & ForesternAt Thornberg & Forester (T&F), we believe that Design is Law(TM). That means that the tenets of smart, stylish design influence everything we do, whether it’s producing live-action or creating visual effects, 2D and 3D animation for ad campaigns, broadcast identity and promotion work or digital media applications. In addition to our production and design capabilities, T&F is also a resource for concept, strategy and creative solutions. Whether working for ad agencies, corporations, media companies or artists, T&F takes a highly collaborative approach and always strives to achieve that perfect balance between effectiveness and elegance. For further information, please visit www.thornbergandforester.com.
Roger Darnell DWA for Thornberg & Forester Phone: 1.828.264.8898 Contact Roger via email
Stephen Arnold Music Delivers Dynamic Sonic Branding For The Debut of TGL Presented by SoFi
Stephen Arnold Music (SAM) created original music and sonic branding for TGL presented by SoFi, the first-of-its-kind team golf league that debuted this winter in prime time on ESPN to huge viewership and great acclaim. The global leader in sonic branding, SAM collaborated with TGL’s Brand & Creative team to provide music for the league’s electrifying opening title sequence, featuring DJ Khaled, as part of a comprehensive broadcast package that also included a full-length theme, beds, promos, bumps, idents and other elements. Founded by TMRW Sports, TGL is a three-on-three competition involving teams of top players from the PGA TOUR. Matches air and stream exclusively on ESPN platforms in the U.S. and 130 countries worldwide. Three matches from the SoFi Center in Palm Beach Gardens, Fla., have peaked at more than 1.1 million viewers. The opening theme kicks off the broadcast in a big way, combining dazzling graphics and clips that feature TGL’s tech-infused venue, some of golf’s biggest stars, and DJ Khaled introducing the broadcast and that night’s primetime match-up. The music is distinctively modern, high energy and infectious. “It sets the mood and creates a feeling of anticipation,” says SAM president and creative director Chad Cook. “Just as TGL is unlike any other event in golf, the music is original and unexpected with tempo changes, big drops and strong hooks. The goal is to get people pumped up for two hours of exciting action.” “We were inspired by the energy and uniqueness of TGL,” observes Cook. “The visuals are amazing and complement the sound design to brand the whole experience. TGL is produced live in front of a large and enthusiastic audience, and we wanted to capture that vibe so that viewers feel as though... Read More