Thor, who is represented in the U.S. by www.madheart.com.>Madheart, has directed a new spot for Czech car maker Škoda and Leagas Delaney, Hamburg, in which a couple goes on a fantastic drive through an urban jungle. The spot, produced by Germany’s TempoMedia with production support in Madrid from The Mamma Team, shows the couple behind the wheel of a Yeti on a city street. When the woman presses the car’s off-road button, the environment around them is magically transformed with a waterfall cascading down the side of a building, tropical birds filling the air and ghostly elephants blocking a street. Another touch of the button makes the wild apparitions disappear.nnThe spot features a highly unusual and difficult to pull of blend of live action and 3D projections. For Thor, the compressed shooting scheduled was challenging due to the number of plates that needed to be shot for visual effects purposes. The production was further complicated by the arrival of a violent storm, but Thor took it all in stride. “We were running two units, one for principal photography and one for the car shots,” he recalls. “I was setting up shots on the fly while running between the two units and dealing with small issues like the windows of our camera car fogging up in the pouring rain.”nnVisual effects for the tour-de-force piece were performed by London’s Absolute.nn
Lisa Phillips www.madheart.com.>Madheart Executive Producer 213 995 4555 Contact Lisa via email
Contact:Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
AICP National and Regional Boards Set for 2025
The results of the AICP National and Regional Board elections are in. On the AICP National Board, all four incumbents were re-elected to serve a two-year term. The three General Members Director At Large seats were won by Yvette Cobarrubias of Cosmo Street, Gloria Pitagorsky of Heard City and Frank Scherma of RadicalMedia. Margaret Capossela of NEED Financial was re-elected as an Associate Member Director At Large. At the year-end AICP National Board meeting, Tabitha Mason-Elliott of BARK BARK was re-elected Chairperson of the Board, while Sally Campbell was re-elected Vice Chairperson. Lisa Mehling of Chelsea continues as Immediate Past Chairperson; Robert Fernandez of Moxie Pictures continues as Treasurer. To view the full AICP National Board, click here. AICP Chapters The regional boards of AICP identify, discuss and address issues of concern nationally and to members in the region. In addition, regional boards spearhead educational initiatives and community building. On the East Board, Shelby Ross of Group Thrpy was elected to serve as President, while Lauren Hertzberg of Cut+Run was elected Vice President. Ross succeeds Gloria Pitagorsky of Heard City; he previously served as Vice President of the board. Robert Fernandez of Moxie Pictures continues as Regional Representative to the National Board. Dana Villarreal of Sound Lounge was newly elected as a General Member Director; incumbents Robert Fernandez, Moxie Pictures; Chris Franklin, Big Sky; Mark Kovacs, Bodega; Geoffrey Ollwerther, Station Film; Gloria Pitagorsky, Heard City; and Erica Thompson, Work Editorial were all re-elected. Kim Berzak, Wrapbook; Scott Taylor, Taylor & Taylor; and Richard Stern, Bloom Hochberg... Read More