Los Angeles-based editorial company Therapy Studios editor Doobie White and Gifted Youth directors Ryan McNeely and Josh Martin (the Director Brothers) transform light beer drinking into a smashing sport in the comical new :30 “The Natural“, for Old Milwaukee, produced direct-to-client. The spot features MLB veteran heavy-hitter Jose Canseco delivering a powerhouse swing to an Old Milwaukee Light that he pitches up to himself, dramatically smashing the full can mid-air. The campaign, which debuted during the 2012 Home Run Derby also features three direct-to-camera :30s directed by Ryan Perez: “The Locker Room,” “The Field,” and “The Stands,” edited by Therapy‘s Kristin McCasey.nn
nnA Phantom camera was used for “The Natural” to capture the ultra high-speed photography. To craft the spots around the pinnacle crack of the bat hitting the can, White worked backwards in order to adjust the speed ramps, creating the most dramatic build with the time remaining between the start of the spot and that moment. Once the timing was secured, he added sound design to complete the impactful moment. White notes, “I wanted to make it so that you really felt the impact of him hitting the can and adding crisp, cracking sound design did just that.”nnCreditsnClient Old Milwaukee Beer / Pabst Brewing Co.nnProduction Company Gifted YouthnDirector: Ryan McNeely & Josh Martin (“The Natural“)nDirector: Ryan Perez (“The Locker Room,” “The Field” and “The Stands”)nnEditorial Therapy Studios, LAnEditor: Doobie WhitenEditor: Kristin McCaseynAssitant Editor: Thomas TedesconEP: Joe DiSanton nAbout TherapynAmidst the anxiety and occasional insanity of commercial, feature, music video, and interactive projects, Therapy Studios offers refuge. Led by founders Joe DiSanto, John Ramsey, Wren Waters and Doobie White, the award-winning team is constantly achieving breakthroughs in creative editorial and post-production for clients like Playstation, Chrysler, Sony, Wells Fargo, Activision, PBS, and KIA. Housed in a calming, state-of-the-art West LA space, Therapy features custom-built editorial, finishing, design, audio, and color grading suites. www.youneedtherapy.tv
Contact:
Virginia Scripps Press Kitchen 310-392-6682
Agency Source Joins Forces With #BidforLA To Support LA’s Production Community
Agency Source x Bid for LA
Today, Agency Source, the newly launched business development platform for ad agencies and production companies, announced its partnership with #BidforLA, an initiative designed to support Los Angeles’ advertising production community as it recovers from the recent wildfires. LA is home to some of the world’s top talent, many of whom have been severely impacted by the fires. #BidforLA encourages production companies, filmmakers, and creatives to prioritize LA-based businesses, crews, and services when bidding on projects. Submitting a bid for Los Angeles—whether or not other locations are being considered—helps keep the city competitive and generates crucial work for local talent. The initiative aims to strengthen the local industry, create jobs, and reinforce LA’s position as a global leader in creative production. Agency Source has teamed up with #BidforLA to provide a comprehensive platform that connects production teams with essential resources in Los Angeles, offering a curated list of trusted local providers, including production companies, post houses, and independent production representatives. The list is living and breathing and will stay live and up-to-date as more companies are added. View the full production list HERE . Agency Source CEO Ross MacRae states, “As soon as we were asked to participate, we said yes immediately. We proudly support the businesses and individuals affected by the LA fires. We aim to help all production studios in the area bounce back and thrive again.” Notes co-founder Veronica Lombardo, “When envisioning a resource... Read More
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