The first annual Production Music Conference (PMC), to be held in Los Angeles on September 12, will present a full schedule of panels and workshops for its debut event. In total, the new daylong gathering produced by the Production Music Association (PMA) will present 10 high-powered sessions, where industry experts will lead attendees through “Creative” and “Business” tracks.

The PMC’s theme is “Create | Value”. The conference will provide valuable educational and networking opportunities for all stakeholders -- composers, libraries, technology providers, and music users -- in the production music supply chain, in order to facilitate a more thriving and sustainable market.
Through high-powered panels and workshops in “Creative” and “Business” tracks, attendees will gain up-to-the-minute intelligence on revenue streams, deal-making strategies, and monetization opportunities in today’s dynamic market place. The morning schedule will begin with a keynote from three-time Emmy Award-winning composer Jeff Beal (“House of Cards”, “Rome”, “Monk”, “Nightmares & Dreamscapes: From the Stories of Steven King”, “The Company”), and the afternoon is keynoted by Stewart Copeland (The Police, Rumble Fish, Wall Street).
The “Creative” track includes:

Don’t Give it Away: Enhancing the Value of Your Catalog -- Production Music executives and composers discuss best practices and strategies for maximizing value in today’s marketplace. Presented by: Joe Saba, Joel Goodman, Tyler Bacon, Aaron Davis, and Randy Wachtler

Trailer Music: New Trends/Modern Techniques -- Panel with leading custom and licensing music companies, composers, trailer company execs and trailer music supervisors. Presented by: Yoav Goren, Brad Goldberg, Guillermo De La Barreda, Natalie Baartz, and Damir Price

Music Pitch Session -- Executives, producers and composers from top production music companies discuss and critique attendees’ music, as well as share valuable mixing and production tips (Attendees need to submit music ahead of time). Presented by: Christian Salyer, Carl Peel, Michael Thornton, Jeffrey Fayman, and Ron Goldberg

Reality TV Music: New Trends/Modern Techniques -- Panel with creators and users of production music catalogs to underscore reality TV’s top shows. Presented by: Andrew Gross, Pi Ware, Jennifer Insogna, Russell Emanuel, and Joe Brandt

Master Class: Getting a Professional Sound on a Limited Budget -- This master class on producing + mixing will help make attendees’ music sound amazing – without having to hire out Abbey Road. Learn the hidden tricks that unlock those big-sound secrets. Presented by: Greg Townley, Derek Jones, Robert Navarro, Stewart Winter, and Bryan Hofheins

The “Business” track includes:

Royalties at Home & Abroad: Know Your Revenue Streams -- Do you know there are multiple streams of revenue that can be generated from one piece of music? Leading royalty experts share valuable tips to help navigate today’s complex royalty landscape and ensure that you are getting your fair share. Presented by: Teri Nelson Carpenter, Eric Palmquist, DeDe Burns, Alison Smith, and Eli Ball

Copyright Essentials: Know Your Rights -- A panel of music attorneys and experts will clarify oft misunderstood concepts of copyright law including Fair Use, Ephemeral Use and Work For Hire, discuss hot button issues such as Soundalikes and Piracy, and bring attendees up to speed on the latest legal developments and trends. Presented by: Jeremy Blietz, Owen Sloane, Maureen Crowe, Judith Dornstein, and Randy Thornton

Making the Deal: Language and Licensing Industry Norms -- Understand all the variables involved in a music license (term, media, territory, rights). Learn tips and creative deal points that can maximize the earning potential of licenses. Presented by: Marc Ferrari, Karen Falzone, Steve Winogradsky, Cassie Lord, and Brian Brasher

Protecting Your ASSets: Fingerprinting & Retitling -- A candid and open discussion about the ramifications of non-exclusive licensing (retitling), what the PROs are doing with fingerprinting, E & O insurance, client perspectives and all the technology that exists to help attendees protect their music. Presented by: Ron Mendelsohn, Lynne Lummel, Scott Jungmichel, Daniel Holter, and Jenn Miller

YouTube Monetization: Maximizing Your YouTube Revenue -- The latest news and developments about how to generate advertising income from performances on YouTube. Presented by: Ryan Born, Ben Kihnel, Danny Zappin, Adam Taylor, and Gary Gross

“We crafted the PMC schedule to be as engaging as it is educational,” says Hunter Williams, Executive Director of the PMA.  "With these ‘Creative’ and ‘Business’ tracks, we have assembled the top innovators and tastemakers in our industry, ready to share their valuable knowledge. PMC attendees will come away with a wealth of tools for competing in today’s marketplace.”
Complete Conference Details:
What: Production Music Conference
When: Friday, September 12th, from 8:00 AM-8:00 PM
Where: Doubletree by Hilton, 6161 W. Centinela Ave, Culver City, CA 90230, 310-649-1776

Registration Rates:
Online Registration -- $199
Walk-up Price -- $249
Students (a current student ID must be presented when checking in) -- $49