The Television Academy announced today the juried award winners for the 70th Emmy® Awards in the categories of Animation and Motion Design. The juried awards for these categories will be presented at the 2018 Creative Arts Awards ceremonies on Saturday, Sept. 8, and Sunday, Sept. 9.
This year's juried winners are:
Outstanding Individual Achievement in Animation
Adventure Time • Ketchup • Cartoon Network • Cartoon Network Studios
Lindsay Small-Butera, Character Animation
Hey Arnold! The Jungle Movie • Nickelodeon • Nickelodeon
Stu Livingston, Storyboard Artist
The Number on Great-Grandpa’s Arm • HBO • HBO Documentary Films
Jeff Scher, Production Designer
The Scariest Story Ever: A Mickey Mouse Halloween Spooktacular • Disney Channel • Disney Television Animation
Justin Martin, Background Designer
The Simpsons • Springfield Splendor • Fox • Gracie Films in association with 20th Century Fox Television
Caroline Cruikshank, Character Animation
Steven Universe • Jungle Moon • Cartoon Network • Cartoon Network Studios
Patrick Bryson, Background Painter
Outstanding Motion Design
Broad City • Mushrooms • Comedy Central • Jax Media
Mike Perry, Animation Director
Isam Prado, Supervising Animator
Eric Perez, Animator
Maya Edelman, Animator
Barbara Benas, Animator
Wasted! The Story of Food Waste! • Starz • Zero Point Zero Films
Mike Houston, Design and Graphics Director
Daniel de Graaf, Art Director
Naoko Saito, Motion Graphics and Visual Effects Artist
Ryan Frost, Motion Graphics and Visual Effects Artist
Chris King, Motion Graphics and Visual Effects Artist
Outstanding Innovation in Interactive Programming
No award given.
Juried categories require all entrants to be screened by a panel of professionals in the appropriate peer group with the possibility of one, more than one, or no entry being awarded an Emmy. As a consequence, there are no nominees but instead a one-step evaluation and voting procedure. Deliberations include open discussions of each entrant's work with a thorough review of the merits of awarding the Emmy. Only those with unanimous approval win.
The 2018 Creative Arts Emmy Awards, executive produced by Bob Bain, will be held at the Microsoft Theater in Los Angeles beginning at 5:00 PM PT on Saturday evening and at 4:00 PM PT on Sunday evening. FXX will broadcast the awards on Saturday, Sept. 15, at 8:00 PM ET/PT.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonaldās, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And itās not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. Thereās a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, itās surprising that sonic branding is often an afterthought in marketing plans. Ā That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it āfits.ā Unfortunately, that may result in content that is in tune with whatās trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More