Oink Ink, the New York City creative shop, has just wrapped up production on “Overdue,” the very first radio campaign for international tire and auto center giant Quick Lane. Commissioned by Detroit based advertising agency, Team Detroit, this marks another collaborative effort for Oink Ink and the agency after banding together on numerous Ford campaigns in the past.
The campaign is a creative, humorous, tongue-in-cheek nod back to the TV genre of yesteryear and had undergone a rigorous bi-coastal casting effort in New York and Los Angeles to find the perfect voices, according to Oink Executive Producer, Dan Price. Voice actor Sean Kenin lent his talents for the role of a Quick Lane auto mechanic named Murphy, Stacia Newcomb played the part of the customer, and Pete Stacker covers off the announcer VO for the spot. Oink Ink also provided a heavy sound design effort and original music score further highlighting Quick Lane’s easy, walk-ins-welcome, no appointment necessary business model and fast and friendly customer service.
Scripts were written by Team Detroit’s Tiffany Moy-Miller and produced by agency producer Elizabeth Flora. Oink Ink‘s Dan Price directed and Oink’s in-house audio mixer Conor Murphy handled the audio chores. “Overdue” is the latest piece in Oink Ink‘s large portfolio of ever expanding creative work. <a href=" here“>You can hear “Overdue“ here.
About OINK INK
Oink Ink is an award-winning, bicoastal creative agency founded by veteran managing director and president Dan Price and his brother, executive creative director Jim Price. Oink Ink writes, produces, directs and manages radio and television advertising for ad agencies, client-direct accounts, cable network promos and special projects. Headquartered in New York, and with offices in Santa Monica, Oink Ink has been providing high-end creative for over 20 years, for such notable clients as Google, AT&T, Coors Light, Ford, IBM, Southwest Airlines and Staples—and many more. Oink Ink is a sister company of Verbatim Studios, which produces sound design, radio, audio for TV and original music work for ad agency leaders Goodby, BBDO, Crispin Porter, Ogilvy, JWT, and many more. <a href="Oink Creative“><a href="Overdue“>www.oinkcreative.com