Warc, the global marketing intelligence service, has today released its IPA Effectiveness Awards Report, an in-depth study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment.
Kelton Global, one of the leading independent marketing insights and strategy consultancies in the country, has released a new consumer insight study into American attitudes towards the 2016 Olympics in Rio de Janeiro.
Nielsen, the music industry's leading data information provider, today released its 2015 U.S. Music Year-End Report for the 12-month period ended Dec. 31, 2015.
With marketer demand for digital media exploding, a new Standard Media Index (SMI) analysis has been able to pinpoint with a high level of accuracy just how much the shift to new media has cost the traditional channels.
Global TV advertising expenditure will reach $236 billion (€178bn) in 2020, up by 38 per cent – or $64 billion – from 2013 and up by 54 per cent – or $82 billion – on 2010, according to a report from Digital TV Research.