TV Advertising
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 - more than double mobile internet in second place on $58bn.
Bospar, the boutique PR firm that puts tech companies on the map, announced today the results of its Holiday Media and Advertising Survey.
Global TV advertising expenditure will reach $236 billion (€178bn) in 2020, up by 38 per cent – or $64 billion – from 2013 and up by 54 per cent – or $82 billion – on 2010, according to a report from Digital TV Research.