Until they go flat or lose traction, tires are often taken for granted. Not so with tiremaker BFGoodrich. In their latest spot titled, “No Can Do,” directed and shot by Tim Damon, viewers see that tires make cars, trucks, jeeps and the world go around.
The Right Stuff
Sapient Nitro (Miami) has progressively rolled out an integrated campaign in the northeastern states. The campaign introduces consumers to the insight that they, like birds, can flock South to Florida to escape the winter.