Wednesday, October 18, 2017

ANA

Wednesday, Aug. 9, 2017

Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA (Association of National Advertisers).

Tuesday, May. 23, 2017

The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new report by the ANA (Association of National Advertisers).

Tuesday, Jan. 19, 2016

The war on fraud is not going well. Advertisers are expected to lose an estimated $7.2 billion globally this year as a result of fraudulent impressions, or bots, according to a new study.

Monday, Jul. 14, 2014

The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joi

Wednesday, Apr. 30, 2014

The ANA (Association of National Advertisers) has released “State Commercial Production Incentives – ANA’s Principles for Fair Use,” a set of guidelines to help marketers navigate the complex area of state commercial production in

Tuesday, Apr. 1, 2014

 SpotGenie Partners, LLC (www.seespotgenie.com), a leading provider of digital media services to the advertising, entertainment and broadcast industries, has completed the integration between their ad management and deliver