The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new report by the ANA (Association of National Advertisers).
The war on fraud is not going well. Advertisers are expected to lose an estimated $7.2 billion globally this year as a result of fraudulent impressions, or bots, according to a new study.
The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joi
The ANA (Association of National Advertisers) has released “State Commercial Production Incentives – ANA’s Principles for Fair Use,” a set of guidelines to help marketers navigate the complex area of state commercial production in
SpotGenie Partners, LLC (www.seespotgenie.com), a leading provider of digital media services to the advertising, entertainment and broadcast industries, has completed the integration between their ad management and deliver