It’s the middle of the night in downtown LA. City lights form a colorful backdrop. Light emanates from a car as it moves through the neighborhood; more than a headlight, it’s the aura of life itself.
There’s a new commercial production model in place at New York’s ADDigital, and it’s one 30 years in the making.
Selling a car to Santa is no easy feat. Neither is winning the confidence of Secret Weapon Marketing’s Rick Sittig, a 30-year ad vet and accomplished director in his own right.