Friday, October 28, 2016

automotive advertising

Tuesday, Jan. 5, 2016

It’s the middle of the night in downtown LA. City lights form a colorful backdrop. Light emanates from a car as it moves through the neighborhood; more than a headlight, it’s the aura of life itself.

Tuesday, Sep. 22, 2015

There’s a new commercial production model in place at New York’s ADDigital, and it’s one 30 years in the making.

Wednesday, Dec. 4, 2013
ArsenalFX, a leading Visual Effects Post Production studio specializing in high end commercial finishing, has produced visual effects for two new national Lexus spots. The announcement was made today by ArsenalFX Executive Producer Ashley Hydrick.
Monday, Dec. 2, 2013

Selling a car to Santa is no easy feat. Neither is winning the confidence of Secret Weapon Marketing’s Rick Sittig, a 30-year ad vet and accomplished director in his own right.