Thursday, May 24, 2018

Industry Research

Wednesday, May. 16, 2018

The growth of subscription OTT services has been driving the changing trends in the Pay-TV landscape. OTT video services have attracted hundreds of millions of subscribers worldwide, causing pressure on traditional Pay-TV operators.

Wednesday, Apr. 25, 2018

In this topsy-turvy world, deciding when and where to invest one's time and energy is of critical importance.

Thursday, Mar. 29, 2018

In this topsy-turvy world, deciding when and where to invest one's time and energy is of critical importance.

Monday, Feb. 26, 2018

In this topsy-turvy world, deciding when and where to invest one's time and energy is of critical importance.

Wednesday, Aug. 9, 2017

Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA (Association of National Advertisers).

Tuesday, Jul. 18, 2017

 eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performance against a collection of reliable industry benchmarks.

Wednesday, Jun. 14, 2017

The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US.

Tuesday, May. 23, 2017

The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new report by the ANA (Association of National Advertisers).

Wednesday, May. 3, 2017
Ooyala, a global provider of video monetization technology and services, today published a new report, “The Lifecycle of Content: From Production to Monetization,” in collaboration with Futuresource Consulting
Tuesday, Apr. 25, 2017

UK advertising expenditure grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report - the UK's definitive advertising statistics.