IBM
Marketers have the burden of becoming smarter and faster – in a never-ending pursuit of creating memorable, high-impact customer experiences using only pixels on a screen and a handful of ideas, and quickly, before the customer loses interest.
The American Marketing Association New York today announced four industry leaders responsible for outstanding contributions to the field of marketing as 2017 inductees to the Marketing Hall of Fame®.
What better way to demonstrate the capabilities of IBM’s artificial intelligence system, Watson, than to show it working its hardest, and when it really matters?