Saturday, July 21, 2018

Sweet Sadie

Wednesday, May. 3, 2017

Following last year’s successful Biotrue® contact lens solution campaign, Bausch + Lomb reunited with long-time digital agency partner Digital Pulp and creative partner Sweet Sadie to craft and produce a new series of “Biotruth Moments” -- comically awkward moments that can occur when contact len

Tuesday, Aug. 16, 2016

Sweet Sadie was founded nearly a decade ago by Rachel Lederman to produce content for brands and agencies using a flexible model that in many ways foretold the industry of today.

Tuesday, Apr. 19, 2016

In honor of Bausch & Lomb’s 5th annual Biotrue Challenge, digital agency Digital Pulp partnered with creative concept and production studio Sweet Sadie to bring “Biotruths” to life with humor and originality.

MySHOOT Profiles

Rebecca Blake
Director
Daniel Azarian Photo
Director, Editor
Andy Richter
Director, Producer
Cinematographer, Director
Cinematographer, Director