Tuesday, September 19, 2017

Sweet Sadie

Wednesday, May. 3, 2017

Following last year’s successful Biotrue® contact lens solution campaign, Bausch + Lomb reunited with long-time digital agency partner Digital Pulp and creative partner Sweet Sadie to craft and produce a new series of “Biotruth Moments” -- comically awkward moments that can occur when contact len

Tuesday, Aug. 16, 2016

Sweet Sadie was founded nearly a decade ago by Rachel Lederman to produce content for brands and agencies using a flexible model that in many ways foretold the industry of today.

Tuesday, Apr. 19, 2016

In honor of Bausch & Lomb’s 5th annual Biotrue Challenge, digital agency Digital Pulp partnered with creative concept and production studio Sweet Sadie to bring “Biotruths” to life with humor and originality.