Fees continue to be the dominant method of compensating digital agencies, with high proportions of both fixed and labor-based fees. However, these fees are increasingly being supplemented by performance incentives according to a new survey from the ANA (Association of National Advertisers).
Effie Worldwide and Warc, the global marketing intelligence service, revealed the results of the inaugural Effie Effectiveness Index today.
An industry survey conducted by Media Services, a leading entertainment accounting, payroll, crew booking and software provider, shows that 3D is becoming a predominant mode of production, with nearly half of respondents indicating their business will focus on 3D film and television production in
The Cinema Advertising Council (CAC), a national non-profit trade association which serves cinema advertising sellers, the theatrical exhibition community and the advertising community, today unveiled its 2010 report on cinema advertising revenues.
Marketers are still under significant pressure to reduce expenditures as the nation slowly emerges from the Recession. However, their overall outlook has improved substantially since 2008.
Today, New York-based AdForum and Newfoundland-based Global Ad Source launched an innovative advertisement monitoring service called "AdForum Monitoring Services".
This month the editors of SHOOT will select the "Top Spot of the Year." But first, we'd like to get your opinion. We have culled through some 50 pieces of work that earned SHOOT "Top Spot of the Week" status throughout 2010, narrowing the field down to 15 finalists from which to choose.
Later this month the editors of SHOOT will select the "Best" entry from this year's collection of work in our "The Best Work You May Never See" gallery. But first, we'd like to get your opinion.
Later this month the editors of SHOOT will select the "Top Track of 2010." But first, we'd like to get your opinion.