The Interactive Advertising Bureau (IAB) today, at NewFronts West, released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT)
Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors.
Every year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment.
Three main reasons people attend events are Education, Destination and Networking.
The honorees of the AICP Show: The Art & Technique of the American Commercial and the AICP Next Awards will be showcased in Minneapolis this year at a re-vamped screening and reception designed to provide a look at t
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud.
From the largest studio tent poles to the smallest indie films, diversity among feature film directors remained low in 2017, the Directors Guild of America reported today in a comprehensive new study.