Sunday, February 26, 2017

Industry Research

Wednesday, Feb. 8, 2017

Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according to Warc, the global marketing intelligence service, in its trend report 'Toolkit 2017' in association with Deloitte Digital. 

Wednesday, Feb. 1, 2017

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service.

Wednesday, Jan. 11, 2017
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according to Warc, the global marketing intelligence servic
Wednesday, Nov. 30, 2016

Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of social media in marketing, to establish global trends and best practice in 2016. 

Wednesday, Sep. 7, 2016

As the motion picture industry awards season shifts into high gear, SHOOT®, the leading website and magazine for commercial and entertainment production, announces the publication of the new

Monday, Jul. 11, 2016

Kelton Global, one of the leading independent marketing insights and strategy consultancies in the country, has released a new consumer insight study into American attitudes towards the 2016 Olympics in Rio de Janeiro.

Wednesday, Jun. 15, 2016

FilmL.A., the not-for-profit film office serving the Greater Los Angeles region, today announced the release of a new report prepared by its research division. The 2015 Feature Film Production Study analyzes a sample of 109 U.S.