IAB
Digital video advertising spend increased 21% in 2022 to $47.1B and is projected to rise an additional 17% to $55.2B in 2023, according to IAB's "2022 Video Ad Spend & 2023 Outlook: Defining the Next Gene
As digital media consumption continues to grow, advertising dollars are following fast.
According to IAB's U.S. Podcast Advertising Revenue Study, prepared by PwC (PricewaterhouseCoopers) and released at the IAB 2021 Podcast Upfront, podcast advertising will grow as much in the next two years as it did in the past decade.
U.S. digital advertising revenues reached a landmark high of $28.4 billion in the first quarter of 2019.
The Interactive Advertising Bureau (IAB) today, at NewFronts West, released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT)
The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US.
The Interactive Advertising Bureau (IAB) today released “
