Saturday, July 21, 2018


Thursday, Jan. 22, 2015

XYC, a directing duo at The Colony, has just completed an offbeat comedy spot for retail chain Lowes Foods’ “flaming hot deals”. Agency The Variable asked XYC to imagine a customer running past with deals so hot that his cart is literally on fire.

MySHOOT Profiles

Rich Michell
Cinematographer, Director



Visual Effects and Animation