- Tuesday, Jan. 31, 2017
Syndrome Studio, an award winning creative studio specializing in design and animation for major entertainment, advertising and brand clients, has just created a comprehensive, on-air and on-stage graphics package for the 2017 “People’s Choice Awards.” The awards show, which aired on CBS on January 18th, was the 7th consecutive year that Syndrome Studio worked closely with Mark Burnett Productions to create the broadcast and stage content for the event.
To see Syndrome’s work on the 2017 “People’s Choice Awards” special, please see below or visit: http://syndromestudio.com/62/2017-people-s-choice-awards/
Jane Y. Munn, the Show Runner for the “People’s Choice Awards,” said, “Syndrome does it again. Their commitment and dedication on not just getting the job done but getting it beyond right is why I keep coming back to them. Working with Micah and Mars is a producer's dream!”
The “People’s Choice Awards” Executive Producer Kimmie Kim said, "The team at Syndrome understands various challenges in the production of live shows and they are able to adjust to any last minute changes. They are always professional and excellent collaborators."
Screen Producer Laura Frank said, “Syndrome is an excellent creative partner to the ‘People’s Choice Awards.’ Having one team deliver the broadcast and scenic graphics allows us to tie the show visually together to great success. These are not common skill sets to find in one team, and I am grateful for Syndrome’s commitment to explore the complexities of graphics for scenery. They make fantastically pretty pixels.”
Adds Kevin Hermanson, a Producer of the 2017 “People’s Choice Awards,” “Syndrome's aptitude for innovation and creativity is matched with their strong work ethic, and good spirits. They are an excellent partner to do business with.”
Syndrome Studio has carved out a name for itself by specializing in broadcast and on-stage graphics for high profile, live television awards specials. In addition to the “People’s Choice Awards,” Syndrome has designed award show packages for the MTV Movie Awards, the Primetime Emmys, the GLAAD Awards, IFC’s Independent Spirit Awards, the College Television Awards, the PETA Awards, and many others.
“For us, one of the best aspects of award shows is building up a graphic experience around the show's theme and our client's vision," said Syndrome founders and Creative Directors Micah Hancock and Mars Sandoval. "We love creating a cohesive design system that begins with the show logo and extends to the stage graphics and then scales out to the on-air package. It's very rewarding when all of these layers flow together to create a seamless and unified experience."
On the challenges of creating graphics for large scale award shows, Sandoval and Hancock explain, "With a big show that unfolds live on the air like the ‘PCA’s,’ you have to be ready for anything. Our job is to provide enough material to constantly keep things fresh for the viewers, and cover any unforeseen changes that are the nature of a live broadcast. Our approach was to create a modular package of interchangeable graphic elements that would allow a good degree of flexibility right up to the last critical minute, when the show is being edited on the fly and broadcast live. Collaboration is key throughout the whole process."
Following the “People’s Choice Awards,” Syndrome Studio will be creating broadcast and stage packages for the 48th annual NAACP Image Awards, airing live on TV One on February 11th, 2017.
About SYNDROME STUDIO
Founded in 2002 by Executive Creative Directors Mars Sandoval and Micah Hancock, and located in the Arts District of Downtown Los Angeles, Syndrome Studio is a multi-award winning, full service graphic design and animation company specializing in broadcast, commercials, music videos and online content projects. Since its founding, the agency continues to reinvent itself, constantly elevating its visual and technical repertoire to keep pace with the quickly-evolving landscape of design, media, entertainment and technology.
Leveraging a broad spectrum of capabilities and an industry-recognized creative and technical expertise, along with a passion for top-notch aesthetics, Syndrome develops and delivers imaginative solutions for complex projects of any scale and budget. The agency pushes creative boundaries whenever possible: From the elegant to the explosive, Syndrome’s focus is collaboration with their clients to deliver fresh, authentic and innovative design work for major networks and studios, advertising agencies and brands, major sports franchises and production companies.
Syndrome’s clients represent a “who’s who” of recognizable companies, TV programs, sports entities and brands. The studio’s clients include: HBO, DirecTV, TBS, MTV, Hulu, Disney XD, AT&T, Old Navy, Ubisoft, Beats by Dre, Boost Mobile, Mark Burnett Productions, the NFL Network, Insomniac Events, and the Los Angeles Lakers, to name just a few.
Syndrome Studio is now represented by Hurrah! Marketing’s Carol Eisenrauch for Broadcast: http://www.hurrahmarketing.com/
For more information, please visit: www.syndromestudio.com
Client: 2017 PEOPLE'S CHOICE AWARDS
Produced by CBS/Mark Burnett Productions
2017 PEOPLE'S CHOICE AWARDS Awards Show Package
Produced by Syndrome Studio
Mars Sandoval | Creative Director / Co-Founder
Micah Hancock | Creative Director / Co-Founder
Adriana Blancarte | Producer / Project Manager