Syndrome, a young, vibrant, multi-media design and production studio specializing in live action content, motion graphics and animation for television programs and promos, TV commercials and music videos, has completed work on two new spots.
ABOUT BOOST MOBILE PROJECT:
Syndrome created a two spot campaign promoting Boost Mobile cell phones, entitled “Anthem 2.0.” These new cell phone commercials feature rap superstars Young Jeezy and Jermaine Dupri, and crossover rock star Mickey Avalon. The announcement was made today by Monica Blackburn, Executive Producer.
To view the :30 second spot, please see: http://www.syndromestudio.com/boost30_web.mov
“Anthem 2.0” is an urban, rap music video/commercial, with multi-platinum artist Young Jeezy, superstar producer and artist Jermaine Dupri, and up and comer Mickey Avalon. The commercials display each artist at different stages of success, while featuring Boost Mobile’s latest pay-as-you-go handset, the Motorola i425. The piece blends live action against a graphic montage of animated imagery, including fast cars, elevators, a helicopter and people standing in line to attend a glittery VIP event. The words sung at the end of the piece are, “It’s out there, I’m gonna get it. Living out my dreams, so you know the boy won’t quit it. Where you at?”
“Syndrome was able to make the lyrics come to life and show their importance through the animation and motion graphics in these commercials,” said Caralene Robinson, Director of Brand Marketing and Entertainment, Boost Mobile.
Added Monica Blackburn, “This project was shot on 35mm against greenscreen. We then imported the keyed footage into custom 3D environments created specifically for each section. We used Maya for 3D, and final 2D compositing was done in After Effects. We really enjoyed working closely with director Chris Robinson to capture the exact camera moves that would facilitate our final vision for the motion graphics seen here.”
CREDITS FOR BOOST MOBILE “ANTHEM 2.0” SPOTS:
Boost Mobile Marketing Executives:
Sr. Dir. Of Brand & Integrated Mkt.: Jeff Werderman
Director of Brand Marketing and Entertainment: Caralene Robinson
Advertising Production Manager: Lisa Marie Smith
Entertainment Marketing/Boost: Lisa Spiritus
Creative Director: Wally Fox
Production Companies:
H.S.I. Productions, Los Angeles
Director: Chris Robinson
Exec. Producer: Rebecca Skinner
DP: Crash Gopinath
Producer: Ron Mohrhoff
Robot Films, Los Angeles
Director: Chris Robinson
CEO: Jeff Rhodes
Exec. Producer: Amanda Fox
Where shot: Los Angeles, CA
Post Production – Motion Graphics and Visual Effects
Syndrome, Los Angeles, CA
Exec. Producer: Monica Blackburn
Creative Directors: James Larese, Mars Sandoval, Micah Hancock
3D Artists: Micah Hancock, Mars Sandoval, Billy Maloney, Kevin Ferrara,
Jae Hyun Yoo, Angie Tien, Wonhee Lee
2D Artists: Micah Hancock, Mars Sandoval, Garrett Quon, Wonhee Lee
Rotoscope/Key: Jean Chiu, Darwin Serink, Garrett Quon
HARDWARE/SOFTWARE:
Hardware – Upgraded G5 Macs
Software—Maya for 3D, After Effects for 2D Compositing
Advertising Agency:
Berlin Cameron United, New York, New York
Creative Director: Ewen Cameron
Agency Producer: Dena Lenard
Editorial Company:
Beast, New York, NY
Editor: Jim Ulbrich
Music Production Company:
Original Music Track entitled “Anthem 2.0”
Producer: Jermaine Dupri
ABOUT CIROC VODKA/DIDDY PROJECT:
In addition, the Syndrome directing team of James Larese, Micah Hancock and Mars Sandoval has also collaborated on the kick-off TV commercial for Cîroc Vodka since its acquisition by ‘Diddy,’ who also stars in the spot. Syndrome worked in tandem with Robot Films, the production company for the commercial, which was shot in Miami.
Regarding the new spot, Sean ‘Diddy’ Combs said, “Syndrome captured and conveyed the simple elegance of Cîroc Vodka. This new spot looks and feels upscale– like the viewer has been invited into a private party with a lot of class and a lot of style. The rich color scheme, the subdued lighting and the artistic camera direction all add up, making this spot a winner.”
To view the new Cîroc Vodka/Diddy spot, entitled “VIP” visit: http://www.syndromestudio.com/ciroc.final30_low.mov
Blackburn added, “This new spot is a super luxurious, richly colored and textured commercial featuring our signature Syndrome atmosphere and sharpness. Set to Kanye West’s song ‘Flashing Lights,’ the spot invites the viewer into a special VIP party celebration hosted by Diddy himself, whose voice over says, ‘Cîroc—the Ultimate Premium Vodka.'”
In addition to its noted, live action directing team, Syndrome is also a design and production studio specializing in motion graphics for broadcast, commercials and music videos. Robin Frank and Hillary Pitcher of Robin Frank Management, New York, repped Syndrome for this Cîroc Vodka project.
CREDITS FOR CIROC VODKA “VIP” SPOT:
Production Company:
Robot Films, Los Angeles
Director: Syndrome
DP: Brandon Cox
Executive Producer: Amanda Fox
Producer in Miami: Rob Perkins
CEO: Jeff Rhodes
Where shot: Miami nightclub called “The Fifth”
Post Production/Editorial Company: Syndrome, Los Angeles
Executive Producer: Monica Blackburn
Editor: Syndrome
Music:
“Flashing Lights” Music Track by Kanye West
ABOUT SYNDROME:
Founded in 2002 by Creative Directors James Larese, Mars Sandoval, Micah Hancock and Executive Producer Monica Blackburn, Syndrome is a young, vibrant, full service design and production company based in Los Angeles. Syndrome specializes in live action directing, motion graphics, and animation for television programs and promos, TV commercials, and music videos.
Syndrome is represented in the area of Broadcast by The Ashy Agency, www.ashyageny.com, and is represented in the area of Commercials and Music Videos by Robin Frank Management, www.robinfrankmanagement.com.
Syndrome’s phone is 818/623-0026 and the web is: www.syndromestudio.com
