Creative design and digital production studio <a href="http://www.syndicate.tv.>The Syndicate was recognized at the 2008 Promax|BDA International Conference competition with two prestigious Silver BDA Awards. The Syndicate’s branding and design group, DesignWorks, won the awards for their NASCAR “Countdown” for ESPN in the Sports Open category and for “You are Here 2” for Six Flags in the On-Air Commercial Advertisement category. Throughout the world, the BDA Awards are regarded as the highest accolade for creative professionals in the broadcast design industry.
DesignWorks at <a href="http://www.syndicate.tv.>The Syndicate recently won a Gold Clio Award for their work on the Freixenet short film, “The Key to Reserva,” which was directed by Martin Scorsese.
“Countdown” is one of three uniquely different 30-second films in the NASCAR package for ESPN. These were entirely produced by The Syndicate, from initial concept through live action direction, visual effects, motion graphics, logo design, telecine and digital delivery. ESPN offered unlimited creative freedom to DesignWorks creative director, David Hwang, whose original concept set the visual premise for the package; Hwang also directed the live action sequences. Luke McDonald, who also provided on-set supervision, supervised visual effects while digital effects were designed and supervised by Minory Sasaki.
“You Are Here 2” is the second of a multi-spot commercial and branding package for Six Flags, the world’s largest theme park company. The ad campaign, which focuses on water park rides in the award-wining spot, broadens Six Flags’ brand focus on family entertainment. In a collaborative partnership with The Zimmerman Agency, The Syndicate’s managing director Kenny Solomon and live action director Ben Grossmann, developed a total branding package, from concept and design through live action production and extensive visual effects. The Syndicate’s Luke McDonald was visual effects supervisor.
Solomon said, “All of us at <a href="http://www.syndicate.tv.>The Syndicate and DesignWorks are so proud to have received two Silver BDA Awards. We share them with our clients, ESPN and Six Flags, who made us their creative partners and gave us the latitude to bring all of our core strengths into play.”
Promax|BDA is the worldwide association of entertainment marketers, promoters and designers, representing more than 700 television stations and all major broadcast and cable networks from the U. S., as well as thousands of individual members around the world.
The BDA Awards were presented at the 2008 Promax|BDA International Conference in New York on June 19.
About <a href="http://www.syndicate.tv.>The Syndicate
<a href="http://www.syndicate.tv.>The Syndicate is a creative design, branding services and digital production studio specializing in live action direction, visual effects, animation, motion graphics, and telecine for commercials, television and music videos. A division of Santa Maria-based feature film visual effects facility CafeFX, <a href="http://www.syndicate.tv.>The Syndicate has worked with top agencies, networks and studios on award-winning commercials, television programs, and music videos that have been seen around the world.
DesignWorks at The Syndicate, the company’s branding and design group, is headed by noted creative director David Hwang, who has created identity, broadcast campaigns and motion graphics for ESPN, HBO and ABC, as well as powerhouse advertising campaigns for McDonald’s, JC Penney, AT&T, Eureka and Circuit City.
For more information please call 310-260-2320 or visit www.syndicate.tv.
