Swedish directing duo, Jens Klevje and Fabian Svensson, known by the moniker “Conjunction,” have joined production company Mighty8.
The team is most widely known for directing the Fever Ray video ‘Keep the Streets Empty for Me.’ Giving host to the running themes of loneliness and trauma so prevalent in all Fever Ray’s videos, ‘Streets’ has been described as ‘phantasmagoric neo-noir’, but the directors say it draws more from Jungian symbology and Japanese horror films.
“The idea was to move Fever Ray’s emotions to Asia, or to a country where you don’t really know what it is, so you get this idea that it’s a global phenomenon,” Svensson explains.
The Malmö-based directors recently directed a video for Swedish indie folk band, First Aid Kit, a duo comprised of teenage sisters Johanna and Klara Söderberg, who first emerged via their YouTube video cover of a song by the Fleet Foxes. A scene from Conjunction’s video for the band’s ‘I Met Up With The King‘ finds the girls in a surreal mountain landscape singing fireside near a tent they’ve pitched outside the castle.
Other work by Conjuction includes ‘Fashionfilm‘ which uses expressionist dance and a tale of tragic romance set against the lonely bleakness of an urban dreamscape to showcase the Signe Bogelund-Jensen fashion collection. ‘Fashionfilm‘ finds itself right in step with the quickly evolving fashion advertising world which of late has seen such innovation as Burberry’s entirely interactive advertising campaign launched in July.
About Mighty8
Mighty8 is a Beverly Hills-based boutique production company, in association with Paydirt, which houses a collection of young directing talent. Helmed by executive producer Lanette Phillips, the company is only a year old, but already has produced a range of exciting work including an interactive video for The Dead Weather and the first ever music video on-demand program for charity Stand Up 2 Cancer, among others.
Mighty8 is also partnered with Warp Films in the UK and represents their directors for music videos stateside under the Warp@Mighty8 umbrella. This dynamic collaborative venture has so far led to music videos for Depeche Mode and Kris Allen along with a Superbowl spot for Boost Mobile.
For more info about Mighty8, visit www.mighty8.tv
