Brady's third campaign for Northlich/Cincinnati focuses on 'The Talk'
These days, many people know that spaying/neutering is the most humane and effective way to reduce pet overpopulation. But not everyone knows that fixing your cat will also help eliminate problem behaviors, like spraying, yowling, and other forms of acting out. Sharing the message, this campaign for GiveThemTen.org reunites the client and the creative team at Northlich/Cincinnati with director Jordan Brady of Superlounge. “The Talk” is the third in a series of campaigns, following the acclaimed “Scooter” and “Scooter & Marmalade” efforts.
In one spot, a couple addresses the problem of “Yowling”; in another, it’s the “Spraying” – stains on the couch and the wall and the ceiling – that call for a sit-down; and, when the boys start to come around the house, it’s time for a talk with “Daddy’s Little Girl”.
View the campaign here.
About Jordan Brady
Jordan Brady has directed over 719 national TV spots to date. Through his commercial production company, Superlounge, he directs ad campaigns for brands and agencies all over the world. Mr. Brady began as a stand-up comedian, touring nightclubs and colleges in 49 states across America. His first big break came when MTV tapped him to host a game show, “Turn It Up!” Next, he hosted and directed the NBC Saturday Morning reality series, “Name Your Adventure”. In addition to NBC promo shoots, Mr. Brady began directing short films and series for Comedy Central and MTV. In 1997, Mr. Brady wrote and directed the feature mockumentary, “Dill Scallion”. Critic Roger Ebert anointed it the “‘Spinal Tap’ of country music.” Mr. Brady followed up with the independent film “The Third Wheel” starring Ben Affleck and Luke Wilson, and the Miramax flop “Waking Up In Reno” with Billy Bob Thornton and an undiscovered Charlize Theron. Mr. Brady’s first documentary was I AM COMIC, which explores the art and occupational hazards of stand-up comedy. It stars Sarah Silverman, Louis C.K., Tim Allen, Jeff Foxworthy, Janeane Garofalo and 76 other professional comics. As host of the popular podcast RESPECT THE PROCESS, Mr. Brady interviews as wide range of ad bizzers and filmmakers on a weekly basis.
About Superlounge
Superlounge is a boutique LA production company with a roster of award-winning commercial directors that includes Jordan Brady, Daniel Sheppard, Brett Wagner, Jeff Aron Lable, and Barton Landsman. www.superlounge.tv
Video Credits
Client: GiveThemTen.org / Cincinnati, OH
Campaign: The Talk
Spot Titles: “Yowling”, “Spraying”, “Daddy’s Little Girl”
First Airdate: August 1, 2016
Agency: Northlich/Cincinnati
Creative Director: Kerry Broderick
ACD/Copywriter: Pat Pujolas
ACD/Art Director: Laura Gels
Producer: Trish Cranor
Production Company: Superlounge / Los Angeles
Director: Jordan Brady
DP: Julian Whatley
Executive Producer: Dave Farrell
Producer: Joe Todaro
Post: Red Echo Post / Cincinnati, OH
Editor: Zach Ceislak
Sound: Grant Kattman
Post EP: Rob Smith
Music: Circa Music / Dublin, OH
Composer: Allen DiCenzo
Music Producer: Amy Wilson
Dave Farrell
Executive Producer
Superlounge
310.699.7645
Contact Dave via email
Media Inquiries:
Hesh Rephun
Contact Hesh via email
MUAHS Awards Unveils New Award Category For Theatrical Productions
The Make-Up Artists & Hair Stylists Guild (MUAHS) IATSE Local 706 will debut the highly anticipated new award category, Broadway International, to their awards ceremony on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, presented by Giovanni Eco Chic Beauty. The new category will expand the recognition of outstanding Make-Up and Hair Styling Artists to encompass all live theater productions, including Broadway International live productions. With the addition of Broadway International, the ceremony will now shine a spotlight on beloved theatrical productions from around the world, recognizing the hard work and creativity of Make-Up Artists and Hair Stylists in this genre. The MUAHS Guild Awards also honor Make-Up Artists and Hair Stylists in motion pictures, television, commercials, and music videos in 23 categories. “We are so pleased to announce the addition of the Broadway and International Live Theater Production category. The MUAHS Guild Awards are now all-inclusive and participation is worldwide for film, television, and theater. We are very proud to be one of the very few awards shows that recognize the extraordinary work of Make-Up Artists and Hair Stylists in theater productions,” said Julie Socash, President, MUAHS, IATSE Local 706. “I couldn’t be more excited to learn of the addition of the Broadway and International Live Theater Production category to the Make-Up Artists and Hair Stylists Guild Awards. I look forward to these amazingly talented artisans from the theatrical world receiving recognition for their hard work, expertise, and dedication to their crafts,” said Angela L. Johnson, President, Make-Up and Hair Stylists, IATSE Local 798. The qualifications for Outstanding Make-Up... Read More