- Tuesday, Oct. 21, 2014
Award-winning Superlounge director Brett Wagner links past and present in a heartfelt campaign for EmblemHealth, which had its beginnings providing affordable neighborhood care through nonprofits HIP and GHI. A departure from the comedy spots for which Wagner is best known, the EmblemHealth campaign is more akin to his work outside the commercial arena: the director’s short films CHIEF and CARE both won "Best Dramatic Film" at the Los Angeles International Short Film Festival.
“The partnership with Superlounge and Brett Wagner was great. They share our passion for the work, for the EmblemHealth brand and all that the company’s done to advance healthcare in New York City," said Pamela Vahdat, ECD, Havas Worldwide StratFarm.
“This campaign was a very intriguing hybrid of documentary storytelling and a more impressionistic portrait of New York that had to communicate a sweeping narrative, while feeling personal and human-scale,” Wagner explained. “It was also my first outing with this creative team at Havas. Pam and I meshed really well and the result is a campaign of three soulful, story-rich spots of which I couldn’t be more proud."
The EmblemHealth campaign joins a list of Wagner-helmed projects that includes Road Runner, McDonalds, American Savings Bank, Lexus, Toyota, Hawaiian Airlines, Starwood Resorts, Burger King, United Way and Mobi PCS. He began as an agency creative but soon transitioned into directing and spent nearly a decade in Honolulu. He continues to be repped for that market by Moana Productions.
Wagner joined Superlounge in April of this year, yielding rewards beyond the director's filmography. His episode of “Respect The Process” (hosted by fellow Superlounge helmer Jordan Brady) is one of the top three episodes of the popular podcast.
Original, wry and sublime, Superlounge features award-winning commercial directors Jordan Brady, Dane Hanson, Daniel Sheppard, Ben Tedesco, Brett Wagner, and directing duo Jacob Slade. www.superlounge.tv