Sundance Channel unveils a refreshed network look on December 3rd, to coincide with the launch of its new original series “Spectacle, Elvis Costello with…” The updated look has been designed by Buster and will eventually extend to all graphic design related to the network including its website.
“Sundance Channel is all about the idea that putting creativity at the heart of the project will result in something unique, fresh, and interesting to our audience,” said Sarah Barnett, Sundance Channel’s SVP Marketing. “We worked with Buster, a great motion design company, who came up with a brilliant system for our new design.”
Buster, a division of Los Angeles-based marketing and production agency Stun Creative, is a conceptual design studio that specializes in motion graphics for the advertising and broadcasting industries. The company has developed and produced the entire “look and feel” of all promotional and navigational elements which will appear on-air, and which will also be incorporated across all other media platforms. This includes the creation of promos, IDs, opens, closes, lower thirds, and other graphic elements.
Jonas Morganstein, Buster’s Chief Creative Director & Executive Producer, says “The new design package takes us to the heart of the Sundance Channel brand – a space that nurtures emerging culture, innovative stories and break-through artists. We dedicated the area between the rectangle and square of the Sundance Channel logo as a destination for innovative content.”
Sundance Channel refers to this area as “The Space Between”. Barnett notes: “The way we got to this concept was in fact a creative accident. Some of the style frames submitted by Buster started to explore this negative space between the panes of our logo. We then worked with Brand Strategist Linda Ong to develop the idea of “The Space Between” being a place of emerging culture, the place to find ideas just before they hit the broader pop culture world.”
The package explores the characteristics of this “space between” and focuses on the brand’s ability to “discover”, “provoke”, “transform”, “enjoy”, and “mix it up” and “breakthrough”. Each of these actions became a different way for animation to engage the Space Between in a surprising way.
Kurt Spenser, Buster Creative Director, adds “Sundance Channel pushed us to explore not only a unique design in that space but also an original voice and attitude for the entire package. The result is an inviting, personal and fun package with a uniquely Sundance subtext.”
Sundance Channel Credits for Redesign Project:
Sarah Barnett, SVP Marketing
JC Cancedda, Creative Director, Brand Design & Strategy
Simone Pillinger, Executive Producer
Beth Stein, Director, Integrated Marketing
Mark Williams, VP/Creative Director, On-Air
Lisa Fleming, Producer, Design
Buster Design Credits for The Sundance Channel Redesign Project:
Jonas Morganstein, Chief Creative Director & Executive Producer
Kurt Spenser, Creative Director & Head of Production
Brandon Pleus, Line Producer
Barry McWilliams, Art Director
Kiet Thai, Animation Director
About Sundance Channel:
Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, imaginative and uncompromising, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is subsidiary of Rainbow Media Holdings LLC. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel’s website address is www.sundancechannel.com.
About RAINBOW MEDIA HOLDINGS LLC:
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York’s Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media’s NYC studios and post-production facilities.
ABOUT BUSTER:
Launched in 2004 by Co-Presidents Brad Roth and Mark Feldstein as a division of their noted advertising agency Stun Creative, Buster is a conceptual design studio specializing in original animated content for the advertising and
broadcast industries. Led by Executive Creative Director, Jonas Morganstein, Buster provides its clients with a one-stop solution, by developing and delivering dynamic ideas driven by innovative imagery that always tells a story. Buster’s core services include design and animation for TV commercials, TV show opens and network packages
Among Buster’s clients are HBO, Food Network, Bravo, HGTV, MTV, Discovery Channel, ESPN, FX and AMC to name a few. Buster is located at 5757 Wilshire Blvd, Suite # 600, Los Angeles, CA, 90036. The phone is 323/460.4035, and the web is www.busterdesign.tv
ABOUT STUN CREATIVE:
Launched in Los Angeles in 2000 by co-presidents Mark Feldstein and Brad Roth, Stun Creative is an award winning, Los Angeles-based advertising and marketing agency that specializes in writing, directing and producing spots
and campaigns for cable and broadcast networks as well as the major studios. Stun Creative also boasts a motion graphics design and animation studio, Buster, which produces show opens, promo packages, and consumer brand advertising.
Stun Creative’s clients include TBS, FX, Bravo, ABC, Sundance Channel, Discovery Channel, GSN, 20th Television and Warner Brothers, to name a few.
In 2008, Stun Creative launched an in-house entertainment division specializing in developing and producing original scripted content for the web and television. The company has produced web series for Sony Television, Fremantle Media and IFC.
Stun Creative is located at 5757 Wilshire Blvd, Suite # 600, LA, CA, 90036. The phone is 323/460-4035 and the web is www.stuncreative.com
