Santa Monica/Dallas-based Sugar Film Production director Chris Smith empowers couched fantasy football enthusiasts across the nation with expert aid via former NFL coach Bill Cowher and NY Giants Wide Receiver Victor Cruz in the new :30 “Giant Screen” for Time Warner Cable, out of PureGrowth, New York. The spot features Cowher and Cruz casually crashing a typical fall NFL afternoon with a disgruntled fan who is unable to access his fantasy team due to a sluggish Internet connection. The campaign also includes the :60 “Frozen” that peers in on a weighty heart-to-heart between Cower/Cruz and a disheartened fan, with the mentoring team urging the forlorn man to amp his connectivity by switching to Time Warner Cable.
The campaign also includes a spot featuring a dash of culinary star power with celebrity chef Bobby Flay, as Bill Cowher coaches a confident novice chef and Food Network addict to put Flay’s talents to the test with the Time Warner Cable iPad app in the :30, “Easier Than You Think.”
About Sugar Film Production
Santa Monica/Dallas-based Sugar Film Production achieves excellence on each project they tackle, all within a vibrant, attitude-free company culture. Since 2001, Sugar has produced award-winning work for myriad national clients, fostering loyal agency relationships across the globe. Award-winning director Chris Smith leads the creative team, crafting inspired visual storytelling as well as comedy on every platform for nearly every major brand.
With their recent Santa Monica expansion, the company, led by Owner/EP Tony Miglini and producer Michelle Isbell, continues to serve their long-term clients while collaborating with an expanding list of national agencies.
Video Credits
Titles: “Frozen” :30/:60; “Giant Screen” :15/:30
Client: Time Warner Cable Titles: “Frozen” :30/:60; “Giant Screen” :15/:30
Senior Vice President Brand Strategy & MarComm: Joan Titens; Group Vice President, Advertising: David Gray; VP Partnership Marketing: Kristin Malaspina; Sr. Director, Advertising: Jeremy Asselin; Director, Advertising: Josh Lite; Sr. Manager, Advertising: Adrian Bacolo
Agency: PureGrowth, New York
CEO/Creative Director: Chris Clarke; President: Dani Simpson; Executive Producer: Candice Vernon; Account Manager: Peta Arthurson; Art Director: Matt Fetter
Production Company: Sugar Film Production
Director: Chris Smith; Executive Producer: Tony Miglini; Line Producer: Michelle Isbell
Editorial: Eye Candy Edit, New York
Editor: Cindy Nielson; Editor: Ali Mao; Editorial Producer: Anne Vega
Color Grading: MPC
Post Executive Producer: Adina Birnbaum
VFX/Finishing: Suspect, New York
VFX Executive Producer: Robert Appelblatt; VFX Producer: Juan Handal
Audio Post: Sonic Union, New York
Audio Engineer: Rob McIver; Studio Director: Justine Cortale
Virginia Scripps
Press Kitchen Creative Public Relations
310.394.3900
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