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    Sugar Film Production’s Smith Amps Up Your Fantasy Wins for Time Warner Cable

    By Press KitchenUpdated:No Comments7125 Views
    Santa Monica, CA -- (SPW) --

    Santa Monica/Dallas-based Sugar Film Production director Chris Smith empowers couched fantasy football enthusiasts across the nation with expert aid via former NFL coach Bill Cowher and NY Giants Wide Receiver Victor Cruz in the new :30 “Giant Screen” for Time Warner Cable, out of PureGrowth, New York. The spot features Cowher and Cruz casually crashing a typical fall NFL afternoon with a disgruntled fan who is unable to access his fantasy team due to a sluggish Internet connection. The campaign also includes the :60 “Frozen” that peers in on a weighty heart-to-heart between Cower/Cruz and a disheartened fan, with the mentoring team urging the forlorn man to amp his connectivity by switching to Time Warner Cable.

     The campaign also includes a spot featuring a dash of culinary star power with celebrity chef Bobby Flay, as Bill Cowher coaches a confident novice chef and Food Network addict to put Flay’s talents to the test with the Time Warner Cable iPad app in the :30, “Easier Than You Think.”

    About Sugar Film Production
    Santa Monica/Dallas-based Sugar Film Production achieves excellence on each project they tackle, all within a vibrant, attitude-free company culture. Since 2001, Sugar has produced award-winning work for myriad national clients, fostering loyal agency relationships across the globe. Award-winning director Chris Smith leads the creative team, crafting inspired visual storytelling as well as comedy on every platform for nearly every major brand.

    With their recent Santa Monica expansion, the company, led by Owner/EP Tony Miglini and producer Michelle Isbell, continues to serve their long-term clients while collaborating with an expanding list of national agencies.

    Video Credits

    Titles: “Frozen” :30/:60; “Giant Screen” :15/:30

    Client: Time Warner Cable    Titles: “Frozen” :30/:60; “Giant Screen” :15/:30
    Senior Vice President Brand Strategy & MarComm: Joan Titens; Group Vice President, Advertising: David Gray; VP Partnership Marketing: Kristin Malaspina; Sr. Director, Advertising: Jeremy Asselin; Director, Advertising: Josh Lite; Sr. Manager, Advertising: Adrian Bacolo

    Agency: PureGrowth, New York
    CEO/Creative Director: Chris Clarke; President: Dani Simpson; Executive Producer: Candice Vernon; Account Manager: Peta Arthurson; Art Director: Matt Fetter

    Production Company: Sugar Film Production
    Director: Chris Smith; Executive Producer: Tony Miglini; Line Producer: Michelle Isbell

    Editorial: Eye Candy Edit, New York
    Editor: Cindy Nielson; Editor: Ali Mao; Editorial Producer: Anne Vega

    Color Grading: MPC
    Post Executive Producer: Adina Birnbaum

    VFX/Finishing: Suspect, New York
    VFX Executive Producer: Robert Appelblatt; VFX Producer: Juan Handal

    Audio Post: Sonic Union, New York
    Audio Engineer: Rob McIver; Studio Director: Justine Cortale

    Talent: Bill Cowher and Victor Cruz
    Contact:

    Virginia Scripps
    Press Kitchen Creative Public Relations
    310.394.3900

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:Giant ScreenPureGrowth New YorkChris SmithSugar Film ProductionTime Warner Cable



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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