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    Sugar Celebrates As They Reach 15 Year Milestone With Increasingly National Commercial Slate

    By Press KitchenUpdated:No Comments6470 Views
    LOS ANGELES -- (SPW) --

    Dallas/Santa Monica-based Sugar Film Production recently marked the company’s 15th Anniversary, celebrating the milestone with a renewed commitment to its impressive national commercial production slate and signing of new Midwest and West Coast reps. Owner/EP Tony Miglini and producer Michelle Isbell announced the birthday while recounting a burgeoning slate of productions for top-tier national brands including Time Warner Cable, Ram, Bridgestone, Home Depot, GM, Ford and Sears. Having launched in Dallas in October, 2001, the uncommonly busy production company expanded to Santa Monica in February of 2013.

    In its 15th anniversary year, Sugar’s expansion includes the addition of a highly-regarded West Coast rep (soon to be announced) and the signing of Midwest rep firm David Wagner & Associates.

    Over its 15-year tenure, Sugar has forged enviably strong relationships with top ad agencies which return to the company again and again. Many of the ties span over a decade. According to Miglini, this loyalty is inspired by Sugar’s core value of, “Achieving excellence on every project we tackle, all within a vibrant, attitude-free company culture.” The boutique production company routinely shoots upwards of 50 days per year. “We are grateful to be working virtually all of the time,” Miglini adds. “We have now had 15 years of consistent work and growth and have been able to share it with some amazing clients and friends.”

    With extremely high production values and longstanding relationships with their clients, Sugar has had the pleasure of uniting forces with a variety of talented creatives along the way to generate truly compelling work for high-profile clients including Shell, Ram, Bridgestone, Time Warner, Motel 6, Home Depot, Nissan and Toyota.

    About Sugar Film Production
    Sugar is in Santa Monica, CA, with an office in Dallas, TX. We're a group of hard working, friendly people. We're both gear-heads & film nerds. We specialize in being a consistent resource for agencies with brands requiring flexible production and direction approaches.

     

    SPW Category:Production and Post-Production Products and Services
    Tags:AnniversarySanta MonicaSugar Film ProductionDallas



    STORY Director Alison Roberto Finds The “Golden Touch” For New Ferrero Rocher® Holiday Ad Starring Actress Jennifer Love Hewitt

    Wednesday, December 18, 2024
    From the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt.

    ‘Tis the season for Ferrero Rocher® candies on your holiday table, as lovingly depicted in the new ad “Add Your Golden Touch,” directed by Alison Roberto of STORY, the full-service production and post-production company with locations in Chicago and Los Angeles, and featuring actress, director, and holiday lover, Jennifer Love Hewitt. The campaign was created by agency Edelman and is currently airing nationally. Click here to see “Add Your Golden Touch” spot. You can also click here to see it on Ferrero Rocher’s website and Instagram. “I have been a big Jennifer Love Hewitt fan my entire life – my best friend and I watched ‘Can’t Hardly Wait’ several hundred times,” Roberto says, ”needless to say, I was excited to work with her. Jennifer was so much fun to be with on set. She’s super ‘real,’ kind, and extremely funny. We had a great day together. She was collaborative and nailed her performances with ease. We bonded while talking about our young sons and the inherent challenges of being a working Mom.” The spot is lit with stunning elegance, bathed in a golden hue that... Read More

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