LA based branding and marketing agency Stun Creative just completed production of the TV launch campaign for NBC’s new Brian Williams primetime newsmagazine show "Rock Center,” which debuts Oct. 31st.rnrnThe Stun produced campaign consists of a series of comedy spots, each of which features iconic anchorman Brian Williams as he rides an elevator within NBC’s Rockefeller Center — interacting with other well known news and entertainment personalities. rnrnIn the first spot that premiered, Williams rides with many of the contributing star correspondents on his new show, including legendary newsman Ted Koppel, Kate Snow, Harry Smith and Natalie Morales – while he jokingly “snubs” SNL’s Seth Meyers (“fake news anchor—not one of ours”). rnrnIn another spot, Brian William’s elevator door opens on the floor of “Late Night with Jimmy Fallon”. Fallon greets the anchorman and proudly announces that he’s growing a mustache. Williams retorts by informing the late night host that he has a new primetime news magazine show. rnrnThe two spots shot and produced by Stun Creative:rnrn
rnAn Elevator Ride at “Rock Center with Brian Williams” can be seen at YouTube here.rnrnrnElevator Stops for Jimmy Fallon at “Rock Center with Brian Williams” can be seen on YouTube here.rnrnAbout STUN CREATIVErnLaunched in 2000 by principals Mark Feldstein and Brad Roth, Stun Creative is an award winning, Los Angeles-based advertising agency and production company that specializes in writing, directing and producing spots for cable and broadcast television networks, the major Hollywood studios, and major corporate advertisers and prominent advertising agencies. rnrnStun’s entertainment and broadcast industry clients include TBS, TNT, USA Network, 20th Television, Bravo, NBC, HGTV, FX, Warner Bros, and Discovery Networks. The agency’s corporate clientele include Virgin America, Dove and Monster.com among others. rnrnStun Creative is located at 5757 Wilshire Blvd, Suite # 600, LA, CA, 90036. The phone is 323/460-4035 and the web is www.stuncreative.com.For STUN CREATIVE Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
Stephen Arnold Music (SAM) On Sounds of The BIG GAME
The NFL championship game is officially in the books, and with it, another year’s worth of unbelievable advertisements from some of the world’s biggest brands. While we love sports here at Stephen Arnold Music, as a sonic branding agency, we naturally pay close attention to the sounds of every spot, knowing that no matter how funny or weird or dramatic your commercial, one of the most eloquent and memorable expressions of a brand is through sound. Of course we had to rank our favorites. With over 60 commercials to choose from and actual costs skyrocketing to $40M for a :30 spot, we definitely had our work cut out for us this year. Here are SAM’s top picks for the best sounding spots of the big game. Doritos - Invasion Talk about tension and release! This spot combines drama-infused sound effects, impeccable timing and minimal dialogue – with no music soundtrack whatsoever. You can almost taste the crunch of the Doritos and understand why he doesn’t want to lose them! The drama builds as he struggles to hold onto the bag, and then the sound snaps like a rubber band. Plus, the quick shot of the tin foil hat in the upper right corner was an unexpected “Easter Egg.” Sometimes shorter commercials are the most effective! Doritos Invasion Coors Light – Slow Monday We’ve all had a case of the Monday blahs, right? Well, Coors Light nailed this concept with stunning imagery of slow-paced sloths dealing with everyday situations at their natural pace. But what about the sound? In this case, a perfectly selected music track completes and amplifies the visuals and seamlessly stitches the scenes together. The fact that it is a familiar and memorable... Read More