Editor Terry King of STS-Griot recently teamed up with Burrell Communications to cut “Only the Name Remains,” a dramatic, spy-themed advertising campaign for the 2013 Toyota Avalon. The first-ever TV commercial for Golden Globe Award-winning actor Idris Elba. Directed by award-winning filmmaker Antony Hoffman, “Only the Name Remains” begins with three suspenseful television spots that follow Elba’s secret agent character on the run from an old enemy, taking his Avalon on a city-wide adventure. The third spot in the television series ends with a cliffhanger, directing the audience to experience the thrilling conclusion at www.OnlyTheName.com.nn
nn”A great story can only be as great as its editor”, states Lewis Williams, Chief Creative Officer at Burrell Communications, “So when we put the Avalon “Only The Name Remains” campaign post-production team together, Terry and his team, including assistant Nicole Finateri, Online Editor/Compositor, Brent Edwards and his assistant Jonathan Chatten, was more than the obvious choice. “Terry has the knack to not only chose the right take, but find the exact moment within the moment. His style worked beautifully with the mysterious intrigue and thrilling action we were going for. The perfect balance between car and story. nn”Working with Terry and his team at STS-Griot is as always a fulfilling creative experience” Says Munier Sharieff Creative Director on Toyota. My director Antony Hoffman was nervous about who was cutting, or more to the point, who he was handing his baby off to. I told Antony to relax, I’ve worked with Terry many times, we’re in good hands. Terry and Antony worked closely before we ever saw the first pass. Terry was instrumental in helping Antony sort through the tons of footage he shot for the three spots. As cliché as it may sound, Terry has an acute eye for visual storytelling. He sees through not an agency lens, but through the viewer’s eyes. He’s always thinking about what that person on their sofa would think. In our business we tend to stray too far from whom we’re talking to.”nn”It’s always wonderful to work on a campaign of this scope” states King, “Starting out in L.A. moving on to Chicago, where we not only handled a portion of the creative edit but also telecine at Filmworkers with the talented Mike Mazur, and CGI with the guys at Vitamin. and then you add the masterful job of finishing the crew here at STS-Griot did, it makes for a truly rewarding experience.nnCreditsnAgency: Burrell CommunicationsnCCO: Lewis WilliamsnCD: Munier SharieffnProducer: Shirley PorteenDirector: Antony HoffmannEditorial/Post: STS-GRIOTnEditor: Terry KingnAssistant Editor: Nicole FinaterinFinishing Editor: Brent EdwardsnFinishing Assistant: Johnathan ChattennColor: FilmworkersnColor: Mike MazurnCGI: VitaminnnSTS-GRIOT is…nA nationally recognized, creative editorial and finishing boutique. We pride ourselves on our talent, and our commitment to always going above and beyond. STS-GRIOT works with a range of clients and budgets and our staff is available to supervise the entire post-production process utilizing both local and national resources. www.sts-griot.comnnSOURCE: STS Marketing LLC.
STS-Griot T: 248-548-1011 Joan Porter Contact Joan via email Antionette Stone Contact Antionette via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More