STORY director Laurie Rubin captures the holiday spirit through place settings in a beautifully crafted pair of ads for Crate & Barrel and New York agency Huge. Each 15-second spot presents a sequence of tabletops lavishly adorned with holiday plates, silverware, cups and accessories, with each tableau meticulously arranged to suggest the tastes and personalities of different people. Themed “Holiday Table” and “Holiday Party,” respectively, the spots are set to indie singer Stacey Marcus’ upbeat version of The Most Wonderful Time of the Year.
Rubin worked with Crate & Barrel product specialists, Huge’s creative team and food stylists in designing the place settings. Each arrangement, she says, tells a story. “We wanted to show a range of styles and how Crate & Barrel has products appealing to many kinds of people,” she explains. “Some are fun and playful, some are dressy and sophisticated. There are many different ways to do the holidays.”
Rubin captured 19 different place settings for the two spots, but could easily have created many more. “Crate & Barrel has so much great stuff, it was tough to winnow it down,” she says. “We ‘auditioned’ a lot of arrangements to arrive at those that told the best story about the range.”
Rubin has a long history of working with Crate & Barrel, but this was her first time directing a holiday broadcast campaign for the brand. “It was a great opportunity to work with people I like,” she says. “They have a very strong aesthetic and clear ideas on how they want to present Crate & Barrel. It’s clean, well designed and modern.”
STORY is represented on the East Coast by SuperPowers (646) 633-4578; in the Midwest by Melissa Thornley (312) 752-5369, in the Southeast by Miller + Associates, (954) 563-6004; in the Southwest by Gossip!, (214) 288-2813 and on the West Coast by Sherry Howell, (213) 999-9879.
For more information, visit http://www.storyco.tv/
Video Credits
Client: Crate & Barrel.
Phyllis Aragaki, VP/Creative; Suzy Cirulis, VP/Marketing; Lis Foley, Director/Marketing; Jeanette Mitchell, Senior Marketing Manager; John Johanson, Director of Merchandizing for Direct Marketing; Karen Gaebe, Creative Director; Sonna Spiegel, Creative Director; Dana Littlefield, Senior Producer/Crate & Barrel Marketing Studio; Karhryn Norris, Producer/Crate & Barrel Marketing Studio.
Agency: Huge.
Holly Mason, VP/Client Services; Mary Lee, Engagement Director; Dorothy Austin Art Director; Julian Tippins Copywriter; Steven Garcia, Integrated Project Manager; Chris Detoy, Senior Producer.
Production: STORY.
Laurie Rubin, Director; Mark Androw and Cliff Grant, Executive Producers; Mary Langenfeld, Head of Production; Melody Hinkley, Proudcer.
Mark Androw
Executive Producer
STORY
312.642.3173
Contact Mark via email
Media:
Linda Rosner
Artisans Public Relations
(310) 837-6008
Contact Linda via email
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More