Thoughtfulness and love are often best expressed through simple acts. In an engaging new spot for McDonald’s, STORY’S Jeff France tells the tale of a dad who helps his daughter make it through the biggest day of her life with a little help from the restaurant chain.
Conceived by Leo Burnett, Chicago, DIY Wedding centers on the vibrant energy of a young couple’s wedding reception. Bride and groom chat with guests, pose for photos, dance in celebration… but never have time to eat. When they finally pile into a limo and prepare to leave, they realize they’re famished. To their surprise, they find a pair of McDonald’s Quarter Pounders with Cheese on a neatly-prepared tray. An accompanying note from the bride’s father states, “There’s never time to eat at your own wedding.”
France tells the story with understated charm. The wedding reception feels authentic and instantly familiar. Clues to the couple’s growing hunger are subtle. “Any moment they try to catch their breath, someone new steps up and they have to greet that person warmly,” says France. “At one point the groom glances to the side and we see his view of their untouched plates at table number one.”
The commercial was shot in the handsomely appointed backyard of a suburban Chicago home. France credits a strong cast and a dedicated crew for a production that was a model of efficiency. “There was exceptional teamwork among everyone involved,” France recalls. “On the shoot we worked quickly, went with our instincts, and kept it fresh. That’s what gives the spot its spontaneous, very believable feel, and the experience couldn’t have been more rewarding.”
STORY is represented on the East Coast by Elyse Emmer (212) 580-8568; in the Midwest by Melissa Thornley (312) 752-5369, in the Southeast by Miller + Associates, (954) 563-6004; in the Southwest by Gossip!, (214) 288-2813 and on the West Coast by Yvette Lubinsky, (310) 827-2626.
For more information, visit http://www.storyco.tv/
Video Credits
Client: McDonald’s
Agency: Leo Burnett, Chicago
Production: STORY.
Jeff France, Director. Merilee Newman, Producer. Mark Androw and Cliff Grant, Executive Producers. Brian O’Connell, Director of Photography. Alev Yasatan, Art Director. Christine Sorich, Wardrobe Stylist.
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More