Warlocks, wizards and zombies let their freak flags fly in a new campaign for GameStop, directed by STORY‘s Jeff France for The Richards Group. Three new spots portray the game retailer’s current storewide promotion Gamestock 2012 as a Summer of Game Love festival. In the hero spot, Going to Gamestock, familiar game character types hit the road, with some piling into a rickety VW van painted in psychedelic colors, while others ride buses or hitchhike in order to take part in the “six week festival of deals and prizes.”nn
nnTwo other spots feature a heavily armed warrior trying to slip through a festival security checkpoint, and a man who reacts loudly to an unpleasant smell in a bathroom, only to discover the source of the odor is a surly zombie.nnnnFrance shot the spots on a vacant fairground transformed to look like a sprawling music festival. He also cast more than a dozen actors to play various game characters. "The challenge was to find actors who possessed saavy comedic skils and who were also the right physical types,” France recalls. “Our Space Commando had this exaggerated brow and extreme military haircut. For the Warrior, we needed someone with both acting chops and an extraordinarily muscular build.”nnFor shooting style, France drew inspiration from the 1969 film Woodstock, an Academy Award®-winning documentary. “Woodstock was 16mm and primarily handheld; a lot of ‘grabbing’ of footage,” he recalls. “We took that same approach.”nnThis loose filmmaking style produced some humorous moments. France shot a hitchhiking zombie (whose outfit included a detachable prosthetic arm) on a road that was open to regular traffic. That led to some gawking stares from passing cars. “The actor has his arm blown off in the wake of our passing hero van, and that was essentially the end of the scene. But in one take our zombie improvised and looked up at the following car, leaning toward its driver with a hysterical, puppy dog expression—still trying to bum a ride with no arm,” France says. “That take was used in the cut.”nnn nCreditsnClient: GameStopnTitles: Going to Gamestock, Bathroom, SecuritynAgency: The Richards Group, Dallas. Lynda Hodge, brand creative group head, Joey Googe, brand creative/copywriter; Rodrigo Maycotte, brand creative/art director; Chris Cannon, brand creative/copywriter; Dan Case, brand creative/art director; Dan Calhoun, producer; Evan Smith, brand management.nProduction: STORY. Jeff France, Director; Mark Androw and Cliff Grant, Executive Producers.nEdit: Three Thousand Eight, Dallas. Marc Stone, Jayson Limmer, Brent Herrington, editors.nnSTORY is represented on the East Coast by Laura Zinn (212) 741-0909; in the Midwest by Dawn Ratcliffe (312) 491-9194, in the Southeast by Miller + Associates, (954) 563-6004; in the Southwest by Gossip!, (214) 288-2813 and on the West Coast by Susan Bennett (310) 827-8441.
Contact:
Mark Androw Executive Producer Story 312.642.3173 Contact Mark via email
Contact:Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
Goldcrest Post Speeds Delivery of “Severance” Season Two
Goldcrest Post provided post services for both seasons of Severance, including picture editorial support, sound editorial, ADR and sound mixing
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More
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