STORY recently produced the opening title sequence and a promotional campaign for “Mob Wives Chicago,” a new realty series debuting on VH-1 in June. Directed by Robert Rugen, the package employ’s Chicago’s legendary winds as a metaphor for the turbulence and drama that engulfs the lives of the show’s cast, five women who are the wives or daughters of men associated with organized crime.nnA blustery, even fierce wind is evident in every frame of the show’s opening title. The sequence begins with a time-lapse image of the Chicago skyline under a slate grey sky and buffeted by gusty blasts of wind. Images of familiar landmarks, including the LaSalle Street bridge and an El train, are revealed in the same forbidding atmosphere. The show’s cast members are then revealed defiantly exiting a warehouse loading dock into a darkened alleyway. nn
nn”Wind is the perfect metaphor to launch the show,” says STORY executive producer Mark Androw. “It is built into the fabric of Chicago folklore and suggests drama, chaos, beauty and power—the same attributes that define the lives of the ladies. Wind and ‘the outfit’ are things that bring them together…and sometimes rip them apart.”nnProduction included a two-day shoot involving more than a half dozen locations in Chicago’s Loop. The production generated enough material for the opening sequence and several on-air promos, as well as bumpers and other elements for use in the show. Elements for a print campaign were shot at the same time.nThe promos are airing now. The show itself (a spin-off of VH-1’s hit series "Mob Wives") premieres in June.nnCreditsnShow: Mob Wives ChicagonClient: VH-1. nPhil Delbourgo, senior vice president brand and design and co-creative director; Tony Maxwell, senior vice president on-air promos and co-creative director; Traci Terrill, vice president editorial and co-creative director; Wendell Wooten, vice president production and creative operations; Jim Fitzgerald, senior director design; Piotr Sikora, senior photo director; Julie Ruiz, director off-air design; Michael Flexner, director of production management; Jessica Hammerle, senior project manager; Corey Nealon, writer/producer; Kyle Ramos, copywriter.nnProduction: STORY. nRobert Rugan, director; Mark Androw, executive producer; Gayle McCormick, producer; Mary Langenfeld, head of production.nnSTORY is represented is represented on the East Coast by Laura Zinn (212) 741-0909; in the Midwest by Dawn Ratcliffe (312) 491-9194, in the Southeast by Miller + Associates, (954) 563-6004; in the Southwest by Gossip!, (214) 288-2813 and on the West Coast by Susan Bennett (310) 827-8441.Mark Androw Executive Producer Story 312.642.3173 Contact Mark via email
Contact:Media: Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment