Jazz Recordings Highlight Tina Fey/Passion Project Campaigns
Storefront Music spent a busy sophomore year composing a procession of memorable music for American Express, out of agencies Ogilvy & Mather (spot campaigns) and DigitasLBi (for online media). The music and sound design company was founded by renowned trumpet player John “Scrapper” Sneider and Mommyheads frontman Adam Elk.
Started in February
Back in February Sneider and Elk were contacted by the music department at Ogilvy & Mather to compose music for new American Express campaigns highlighting the release of its new EVERYDAY card. The spots feature SNL alum and 30 Rock actress/comedian Tina Fey using the card around Manhattan. Shot in black and white, Sneider and Elk’s approach was to match the timeless look with a 17 piece big-band ensemble, recorded at Sear Sound, one of NYC’s most vintage studios (patronized by artists such as Sonic Youth, Patti Smith, Steely Dan, Wynton Marsalis and Paul McCartney). For the project, Sneider and Elk leveraged the studio’s vast collection of vintage analog recording equipment. The final audio was appropriately mixed in mono. All of these elements contributed to an incredibly open, warm, swinging and fun sound in support of the spots, matching Tina Fey’s witty personality. The ads made their debut on the Academy Awards broadcast.
Tapped For American Express Digital Campaign
Committed to doing quality digital work, Storefront then took on the challenge of composing for American Express’s Passion Project, this time for agency Digitas. The Passion Project focuses on the passions of everyday people, with the support of American Express. The digital campaign has thus far garnered over 15 million views. When the digital component of the Amex Everyday card was finalized, Storefront was ready, first composing a theme song for Amex’s animated series titled, “Everyday Moments.” The second part of the project involved composing music for a series of lifestyle spots.
Back To School at the US Open
Perhaps the most iconic spot for Tina Fey and the American Express Everyday card was the one highlighting the comedian’s back-to-school shopping. Propelled by Storefront’s vintage jazz sound, Fey desperately tries to keep her daughter’s innocence intact by purchasing more conservative fashions. The spot premiered on the US Open telecast.
About Storefront Music
Started two years ago, the idea for Storefront Music is simple… work with the best people, create the best music and sound design you possibly can, treat everyone with the respect they deserve, and enjoy every moment of it. Welcome to Storefront. Our company is located in Manhattan at 13 East 37th St., 8th Floor, New York, NY 10016. For more information go to www.storefrontmusic.com
East Coast - Lori Benson - 914-263-2357
Southeast/Midwest - Perry Tongate - 512-892-0637
West Coast - Mary Saxon - 415-398-9998
Contact:Steven Fisher
RPG
818-688-1502
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More