Stoliยฎ Vodka, the original premium vodka with uncompromising quality for the past 80 years, announced today the launch of their new global advertising campaign, โLoud and Clear.โ The provocative new campaign features work from award-winning artists like composer Hans Zimmer, Lorne Balfe and director Rachel Morrison. The campaign takes a 360-approach, incorporating television, digital, social and print to reveal Stoliโs unapologetic message โ whatever drives you, make it bold, make it last, make it loud and clear.
The release of the โLoud and Clearโ campaign demonstrates Stoliโs unwavering presence in the spirits industry, while differentiating itself as the real deal in todayโs vodka sea of sameness. Shot in Ukraine, each creative spot showcases real people celebrating their unique identities and what drives them. The footage makes it โLoud and Clearโ that they are fully embracing their style, passions and beliefs with conviction.
โOur new advertising campaign truly captures the boldness and clarity of Stoliยฎ,โ said Hugues Pietrini, Global CEO of The Stoliยฎ Group. โWith an 80-year history in the spirits category, we are proud of our brand identity and values and want our fans to feel the same. We encourage them to โmake it loud and clearโ that they are embracing and broadcasting their true selves without inhibition.โ
Developed with FF New York, the global creative agency founded by Fred & Farid, โLoud and Clearโ boasts an impressive lineup of award-winning creative talent who contributed to the campaign. โLoud and Clearโ features music from the Oscarยฎ-winning composer, Hans Zimmer and Emmy/BAFTA-nominated composer Lorne Balfe, which elevates the drama and emotion in the piece.
Oscarยฎ Nominee Rachel Morrison served as the campaignโs director of photography on the video, which was shot by directors โWe are From LAโ. The print creative was shot by esteemed photographer Rankin in London and features the designs of graphic artist Tyrsa, who created a brand-new font, Stoli Brush, for all of the print ads. The font will be made accessible for Stoliยฎ fans and consumers alike to download and use for free.
โA new campaign for Stoli needed both a bold new positioning from the brand and the right creative community to bring it to life,โ said Fred & Farid, founders of FF. โAs such, we worked with distinctive, visionary artists who are uncompromising in their values. The work of Mr. Zimmer and Ms. Morrison were an incredible fit for the spirit of the brand.โ
ABOUT FF
FF is an independent creative boutique network based in Los Angeles, New York, Shanghai and Paris founded by Fred Raillard and Farid mokart.
To emotionally connect your product / brand / company with existing or emerging audiences, and accelerate growth, seek and highlight a deeper meaning behind what you sell.
We are a creative community where creative minds can thrive. Our talent is to find this deep meaning, to make it emotionally relevant and creatively engaging.
We embrace all new technologies, but we are media agnostic. Technology is the vehicle, emotion is the destination.
People are craving for meaning.
State something.