LAS VEGAS -- (SPW) --

On Wednesday, February 14, from 11 a.m. to 2 p.m., Steve “Scof” Schofield, Co-Founder/Managing Director of Modop Films, will conduct a book signing of “Scof on Scof: A Colorful Arrangement of True Crime Stories,” at The Mob Museum in Las Vegas. The date marks the 89^th anniversary of the infamous St. Valentine’s Day Massacre and the sixth anniversary of the Museum, which will debut brand-new exhibits that day and offer free admission for Nevada residents and buy-one, get-one admission for non-residents. For those unable to travel to the event, “Scof on Scof” – the podcast presented by Schofield’s Flowers and hosted by Schofield – will broadcast via Facebook Live 8:15 a.m. on Feb. 1 in collaboration with the Museum.

A former cop, director, producer, entrepreneur, and writer, Steve Schofield, aka “Scof,” is a larger-than-life fixture in in the advertising industry. Scof’s grandfather, “Big Bill” Schofield was sole owner of a family flower shop until the 1920s when he took on an infamous not-so-silent-partner. Al Capone’s competitor and head of the North Side Chicago Gang, Dion O’Banion had an office above the flower shop and a flair for flower arrangement. He was putting one together when he was shot dead trimming chrysanthemums. Five years and 600 casualties later, on the second busiest day in the flower business, things got settled infamously at the St. Valentine’s Day Massacre. Schofield’s Flowers provided the funeral wreaths for all seven victims. As the next owner of Schofield’s Flowers, “Scof” Sr. – Steve’s dad – was also the biggest sports bookie in Chicago. He even did time in “Flower School” – at least that’s what his son was told.

From mobsters to squad cars to Made & Mad Men, Schofield’s book charts his rise from a teen-aged flower-shop runner to a local beat cop on the mean streets of Chicago—and, finally, to Hollywood.  Authored in collaboration with Joe Chilco, the coffee table book features a cover made from cocktail coasters, a nod to Prohibition – a time when the American Mob found immense wealth and power. Family lore provides the backbone of a fictionalized episodic series developed under the Schofield’s Flowers banner, a multiplatform entertainment company.

About SCOF ON SCOF THE PODCAST
Scof on Scof the podcast, presented by Schofield’s Flowers, features storytellers from entertainment and beyond.  The show features the denizens of entertainment who candidly share what makes them tick, and his hosted by the irreverent and original Steve Schofield. The podcast will be presented via Facebook Live during The Mob Museum event on February 14. Find out more about Schofield’s Flowers here:  https://www.schofieldsflowers.com/

About THE MOB MUSEUM
The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a 501(c)(3) non-profit organization, provides a world-class, interactive journey through true stories—from the birth of the Mob to today’s headlines. The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines. Whether you like it or not, this is American history. Since opening in 2012, The Mob Museum has accumulated numerous accolades, including being named one of TripAdvisor’s “Top 25 U.S. Museums,” one of Las Vegas Weekly’s “Twenty Greatest Attractions in Las Vegas History,” one of USA Today’s “12 Can’t Miss U.S. Museum Exhibits,” “A Must for Travelers” by The New York Times, one of “20 Places Every American Should See” by Fox News and Budget Travel magazine, “Best Museum” by Nevada Magazine and is a multi-year winner of the Las Vegas Review-Journal’s “Best of Las Vegas” rankings. The Mob Museum has been awarded accreditation by the American Alliance of Museums, the highest national recognition afforded U.S. museums. General admission is $26.95 for adults ages 18 and over with special pricing for online purchase, children, seniors, military, law enforcement, Nevada residents, and teachers. The Museum is open daily; visit the website for up-to-date operating hours. For more information, call (702) 229-2734 or visit themobmuseum.org. Connect on Facebook at facebook.com/themobmuseum or Twitter @themobmuseum.

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