“Morning Drive” is a brash new entry into the world of morning sports talk where co-hosts Erik Kuselias and Gary Williams let golf content lead the way into full-speed-ahead explorations of world headlines from pop to culture. “Pipe Dream” is a 10-part reality series that chronicles 53-year old pro golfer Mark Burk’s journey to restore his golf career. Both shows benefit from the work of www.stephenarnoldmusic.com.“>Stephen Arnold Music, the leaders in sonic branding and original music/sound design. nnMorning DrivenViewers and listeners are alerted to the arrival of “Morning Drive” with www.stephenarnoldmusic.com.“>Stephen Arnold Music‘s highly energized intro. A charged-up hit of drums, guitars, bass, rhythmic textures and ear candy, the live piece sets the stage for the quick-paced show. Recorded as a 1:30 song, the theme can be easily cut down for breaks, bumpers and promos. nn”You want a daily show to become part of someone’s morning routine,” says Stephen Arnold, President of www.stephenarnoldmusic.com.“>Stephen Arnold Music. “With sports especially, music and themes go hand in hand with brands and identities. Done right, the theme will capture a show’s attitude and ensure that people remember its personalities, just by hearing the music.”nn
nnPipe DreamnFor “Pipe Dream” the composers at www.stephenarnoldmusic.com.“>Stephen Arnold Music created a musical intro that sensitively captures drama and emotion of pro golfer Mark Burk’s journey back from homelessness on the way to the pro circuit, applying an artistically inspiring arrangement of acoustic guitars, drums and bass.nn”Down deep, there’s nothing ‘sporty’ about the content — it’s the story of a human being who happens to play golf,” Arnold says. “The music had to set the tone for his struggles and triumphs, and the journey to get his life back together.”nnnnThe themes for “Morning Drive” and “Pipe Dream” are the latest in a series of collaborations between www.stephenarnoldmusic.com.“>Stephen Arnold Music and the Golf Channel. Previous work includes music for the shows “Golf in Amercia,” “19th Hole,” “Golf Fix,” “What’s in the Bag” and “Golf Central.”nnAbout www.stephenarnoldmusic.com.“>Stephen Arnold MusicnAs a multiple Emmy, Addy and Promax Gold award-winning music production company, www.stephenarnoldmusic.com.“>Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.nnWeb Resources:nClick here to watch the open for Golf Channel’s “Morning Drive“:nhttp://www.youtube.com/watch?v=YvtBg1dc3hw nnClick here to watch the open for Golf Channel’s “Pipe Dream“:nhttp://www.youtube.com/watch?v=uAmnGK46OoARight Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
Stephen Arnold Music (SAM) On Sounds of The BIG GAME
The NFL championship game is officially in the books, and with it, another year’s worth of unbelievable advertisements from some of the world’s biggest brands. While we love sports here at Stephen Arnold Music, as a sonic branding agency, we naturally pay close attention to the sounds of every spot, knowing that no matter how funny or weird or dramatic your commercial, one of the most eloquent and memorable expressions of a brand is through sound. Of course we had to rank our favorites. With over 60 commercials to choose from and actual costs skyrocketing to $40M for a :30 spot, we definitely had our work cut out for us this year. Here are SAM’s top picks for the best sounding spots of the big game. Doritos - Invasion Talk about tension and release! This spot combines drama-infused sound effects, impeccable timing and minimal dialogue – with no music soundtrack whatsoever. You can almost taste the crunch of the Doritos and understand why he doesn’t want to lose them! The drama builds as he struggles to hold onto the bag, and then the sound snaps like a rubber band. Plus, the quick shot of the tin foil hat in the upper right corner was an unexpected “Easter Egg.” Sometimes shorter commercials are the most effective! Doritos Invasion Coors Light – Slow Monday We’ve all had a case of the Monday blahs, right? Well, Coors Light nailed this concept with stunning imagery of slow-paced sloths dealing with everyday situations at their natural pace. But what about the sound? In this case, a perfectly selected music track completes and amplifies the visuals and seamlessly stitches the scenes together. The fact that it is a familiar and memorable... Read More