“Morning Drive” is a brash new entry into the world of morning sports talk where co-hosts Erik Kuselias and Gary Williams let golf content lead the way into full-speed-ahead explorations of world headlines from pop to culture. “Pipe Dream” is a 10-part reality series that chronicles 53-year old pro golfer Mark Burk’s journey to restore his golf career. Both shows benefit from the work of www.stephenarnoldmusic.com.“>Stephen Arnold Music, the leaders in sonic branding and original music/sound design. nnMorning DrivenViewers and listeners are alerted to the arrival of “Morning Drive” with www.stephenarnoldmusic.com.“>Stephen Arnold Music‘s highly energized intro. A charged-up hit of drums, guitars, bass, rhythmic textures and ear candy, the live piece sets the stage for the quick-paced show. Recorded as a 1:30 song, the theme can be easily cut down for breaks, bumpers and promos. nn”You want a daily show to become part of someone’s morning routine,” says Stephen Arnold, President of www.stephenarnoldmusic.com.“>Stephen Arnold Music. “With sports especially, music and themes go hand in hand with brands and identities. Done right, the theme will capture a show’s attitude and ensure that people remember its personalities, just by hearing the music.”nn
nnPipe DreamnFor “Pipe Dream” the composers at www.stephenarnoldmusic.com.“>Stephen Arnold Music created a musical intro that sensitively captures drama and emotion of pro golfer Mark Burk’s journey back from homelessness on the way to the pro circuit, applying an artistically inspiring arrangement of acoustic guitars, drums and bass.nn”Down deep, there’s nothing ‘sporty’ about the content — it’s the story of a human being who happens to play golf,” Arnold says. “The music had to set the tone for his struggles and triumphs, and the journey to get his life back together.”nnnnThe themes for “Morning Drive” and “Pipe Dream” are the latest in a series of collaborations between www.stephenarnoldmusic.com.“>Stephen Arnold Music and the Golf Channel. Previous work includes music for the shows “Golf in Amercia,” “19th Hole,” “Golf Fix,” “What’s in the Bag” and “Golf Central.”nnAbout www.stephenarnoldmusic.com.“>Stephen Arnold MusicnAs a multiple Emmy, Addy and Promax Gold award-winning music production company, www.stephenarnoldmusic.com.“>Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.nnWeb Resources:nClick here to watch the open for Golf Channel’s “Morning Drive“:nhttp://www.youtube.com/watch?v=YvtBg1dc3hw nnClick here to watch the open for Golf Channel’s “Pipe Dream“:nhttp://www.youtube.com/watch?v=uAmnGK46OoARight Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More