The highly-anticipated launch of AXS TV, the new brand identity for HDNet that will focus on live entertainment and lifestyle programming, is heightened by Stephen Arnold Music‘s original music for its channel IDs and promo beds. Weaving together sound design, live instruments and modern rhythms, the Channel ID and Promo music pieces effectively capture the anticipation and atmosphere that comes from being front and center at a live event.nn”AXS TV is committed to presenting the best of pop culture,” Stephen Arnold, President of Stephen Arnold Music says. “We knew that called for authentic music that would do justice to those ambitious objectives. The compositions for the channel IDs and promo beds are compelling to AXS TV‘s audience because they’re warm-sounding and organic, but modern at the same time.”nn
nnSound of the CitynFollowing many years of providing music for HDNet, Stephen Arnold Music was a natural choice to create timeless new music beds to help launch AXS TV. Scoring to picture, the composers at Stephen Arnold Music honed a dramatic, yet inviting composition designed to connect with AXS TV‘s younger demographic.nnSet against a compelling visual, where the camera pans across an animated modern nighttime skyline crossed with gleaming spotlight beams, the music helps define AXS TV as a very exciting and inviting place. nnThe channel ID begins with several seconds of sound design, where Stephen Arnold Music combined many layers of urban sounds – including traffic, people in a restaurant, birds, dogs barking, and children playing – for an anticipatory “symphony of the city”. Next a compelling string arrangement arrives over a modern beat, before resolving into an acoustic guitar that provides equal parts tension, release and satisfaction. After a spacious resolve, the piece quickly builds up again and continues strongly on to accommodate promo beds of varying lengths. nn”This is an entertainment channel – it should make you feel good,” says Chad Cook, VP Creative Services at Stephen Arnold Music. “We’ve worked with many channels to launch or re-launch their brands. Our goal is always to ensure that they’re in tune with their target audience: The new music for AXS TV makes that connection.”nnAbout Stephen Arnold Music:nAs a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 20 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com. nnnWeb ResourcesnClick here to watch the new AXS TV Channel IDs and Promosnhttp://youtu.be/BE8k8PsgJnc nnClick here for more info about AXS TVn www.axs.tvnRight Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment