Stephen Arnold Music POV | The Big Game Bowl always delivers great entertainment via the game, the halftime show, and sensational commercials that look—and sound—great. This year’s broadcast was no different as viewers were treated to a slew of great ads, many noteworthy for their brilliant use of music, sound design and sonic branding.
The team at Stephen Arnold Music tuned in and were deeply impressed with what we heard.
Here are a few of our favorites:
Volvo Polestar: No Compromises. Volvo introduced its new electric sedan in an elegant spot that notes all the things it doesn’t include: No epic voiceovers. No punchlines. No empty promises. The ad’s bass-driven track is similarly stripped of nonessentials while relentlessly building tempo and intensity. The lack of voiceover focuses attention on the excellent, cheeky copy. Less is more.
Source: YouTube Polestar (Feb. 13, 2022) “No Compromises” Big Game Commercial Agency: Forsman & Bodenfors
Doritos: Push It | Flamin’ Hot. After nibbling Frito Lay’s spicy treats, a sloth, a deer, a bear and several other forest critters engage in an impromptu version of Salt-N-Pepa’s Push It. Environmental and animal sounds evolve into the background track for a new rendition of the ‘90s hit. A marvelous use of music to tell a story without voiceover or graphics.
Source: YouTube Doritos (Feb 1, 2022) Push It | Flamin’ Hot | Super Bowl LVI TV Spot | Agency: Goodby Silverstein & Partners
NFL: Bring Down the House. Two kids playing a football video game are shocked as some of the sport’s best players spring from the screen and mayhem envelops their living room. A terrific, original post score helps drive the drama and excitement, while strategically placed sound effects punctuate the action. Snippets from Little Richard’s Long Tall Sally integrate perfectly and further the exuberant spirit.
Source: YouTube NFL (Feb. 13, 2022) NFL Super Bowl LVI Spot || Bring Down The House | Agency: 72andSunny Los Angeles
Budweiser: A Clydesdale’s Journey. A master at tugging at the heartstrings, Budweiser returned to the Big Game with a story of a horse that fights its way back from injury and achieves glory. A fine, non-melodic original score mirrors every twist in the emotional story and ultimately transitions into a Home of the Brave theme. Artfully crafted sound effects heighten the tension and accent the poignancy.
Source: YouTube Budweiser (Feb. 2, 2022) A Clydesdale's Journey | Budweiser Super Bowl 2022 | Agency: VaynerMedia
T-Mobile – Duet for Home Internet. Scrubs stars Zach Braff and Donald Faison reunite for an improbable duet extolling the virtues of T-Mobile’s internet service. The beloved West Side Story ballad I Feel Pretty is hilariously reimagined with new lyrics that wittily deliver the brand message. The spot ends with a flourish of Broadway harmony the blends seamlessly into T-Mobile’s instantly recognizable sonic brand.
Source: YouTube T-Mobile (Feb. 12, 2022) Zach Braff and Donald Faison Sing a Duet for Home Internet
About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music's creativity is experienced every day in more than 500 million homes worldwide. Based in Dallas, Texas, with additional studios in Santa Fe, New Mexico, The World Leader In Sonic Branding® has more than 25 years of success delivering impactful, brand-defining music that makes a difference for today's top networks, cable channels, content creators, television stations, digital media outlets, production companies, corporations and advertising agencies. With multiple Emmys®, Addys and Promax Gold awards to their credit, Stephen Arnold Music's specialized approach and commitment to the power of sonic branding, research, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit http://www.stephenarnoldmusic.com
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More