World Fishing Network has just launched its first-ever brand redesign since going live in 2005, and it’s got a powerful new sound to match its viewers’ passion. Their theme is now a driving, raw rock performance created by Stephen Arnold Music, the leaders in Sonic Branding. 

Stephen Arnold Music used amped guitars, bass, and live drums to bolster World Fishing Network’s new look and feel. The new theme, which strives for authenticity, rawness, and strong rock and blues roots, is part of a brand update that underscores the network’s mission: delivering diverse and engaging content to fishing enthusiasts.  

“Original, sonically branded music plays a crucial role in defining and reinforcing a channel identity, and helping to provide immediate recognition for viewers,” says Chad Cook, VP/Creative Director of Stephen Arnold Music. “World Fishing Network had a very specific vision in terms of the music for their new Network IDs and graphics.  It had to sound authentic to their target demographic and capture the passion of the sport of fishing, while encompassing the whole outdoor experience.”  

“The result was a gutsy theme recorded by a live rock band,” Cook continues. “It drives home a four-note melody that serves as the new World Fishing Network sonic brand.”

“Authenticity is our brand and it was critical to hit the sonic portion exactly right,” says Frank Russo, Senior Creative Director for World Fishing Network. “The raw strong blues rock is the perfect complement to our brand identity. Who better to translate that musically than Stephen Arnold Music?”

About Stephen Arnold Music:
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. 

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